AVENTUS
Well-Known Member
- Joined
- Sep 7, 2016
- Threads
- 8
- Messages
- 405
- Reaction score
- 83
- Location
- Chicago, IL, USA
- Vehicle(s)
- BMW 750li sport
I'm not trying to push for a $70K wrangler with less off road capability than a rubicon, Goat suede seats, self-parallel-parking, TV's in the headrests, and a f#@king champagne fridge in the back seat.Especially when the current Wrangler sells twice as many JK Sports as Sahara and Rubicon combined, and just about as many JKU Sports as Saharas and Rubis combined. The large bulk of their sales are in the lower price range not the premium.
Had FCA/Jeep split the Wrangler into 2 separate lines with a Sport-Sahara soft roader with IFS and creatures comforts, and the Willys-Rubicon as the solid-axle off roader, then it would be easier to split the design to cover both markets, but they would need to address it at a platform level, not trim IMO.
I'm pushing for them to do the two tier distinction as you describe, even at the chassis level, IF it drops the cost by going unibody fixed roof with panels, less rugged axles/suspension, suitable for beach-dunes/desert/forest-preserve cruises, but not the same level of large rocky mountaineering as a dude with a lifted rubicon on 40" tires is after.
Do you know how many in their twenties & how many spoiled high school students will be driving that sub sport wrangler JLU ? But opting for the safari roof option, premium sound, and bare bones everywhere else ?
If the majority of the sales are already to the soccer moms & mall crawl segment, and it hasn't damaged the ruggedness/ability of the rubicon/willys yet .... how would offering an even less rugged, 4cyl, soft suspension, entry level "B!tch Wrangler", with an aspirational-luxury panoramic fixed-roof panel option, somehow further jeopardize the image and/or off road integrity of the rest of the line ?
Or perhaps I misunderstand your concern ?
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