Well the majority of Wrangler owners don't go off road. I think it's like only 10-20% that actually do serious off-road activities with the vehicle. I mean, who wants to take a nearly 60K vehicle that is also their daily driver and have it banged up? Now if you are wealthy and have a second vehicle then it's probably no issue since the Wrangler is your "fun" car for going off-road.I guess I still think people take their wranglers off road. Silly me. Wrangler owners are probably more prone to curb rash these days than trail rash.