Over invoice

[Hightide drifter]

In my search for my Jeep I couldn’t believe dealers are still charging way over invoice it was hard to find one and forget about the used market

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[RubiRob]

I got mine from gupton. 62k sticker paid 54. Just had to order and wait

 

[John VonJeep]

Ok

 

[Randolma]

We just ran into the same thing when buying ours.. The dealer said being the demand was high we needed to pay several thousand over the sticker price on the window.. We walked until we found a dealer that would sell at sticker price.

 

[Some Random Guy]

We just ran into the same thing when buying ours.. The dealer said being the demand was high we needed to pay several thousand over the sticker price on the window.. We walked until we found a dealer that would sell at sticker price.

Vote with your feet! Excellent.

 

[Hennessey17]

This is a capitalistic country... why is it surprising when dealers act in a capitalistic way? MSRP is just "suggested".

I feel like this group leans in the direction that favors this, but then gets upset when dealers try to take advantage of this.

 

[JL MADDOG]

It's just a supply & demand issue. Less supply + more demand = Higher Cost.

 

[Thane]

Just a little bit of planning will save thousands, even ten thousand... and specify the entire build.

 

[AcesandEights]

In my search for my Jeep I couldn’t believe dealers are still charging way over invoice it was hard to find one and forget about the used market

I have to wonder if you mean MSRP. I've bought all of my vehicles under MSRP, but under invoice has been difficult in most cases.

 

[Some Random Guy]

This is a capitalistic country... why is it surprising when dealers act in a capitalistic way? MSRP is just "suggested".

I feel like this group leans in the direction that favors this, but then gets upset when dealers try to take advantage of this.

I generally am fine with supply/demand dictating prices. I’ll decide for myself whether to buy, wait, or seek a deal in another market at any given price (I did for my Mustang). However, if supply is so constrained I want extra revenue/profit going to the manufacturer to invest in more robust supply chains or innovative R&D. Right now most of it is going to the dealer. Those businesses have succeeded at “rent seeking” and broken the market by carving it up into little monopolies for new cars and warranty service. I cheer on Tesla and Ford electric even though I’ll probably never buy one of either because they’re seeking to break this model.
Dealers are basically scalpers. We generally don’t have access to reward companies with our money directly. Scalpers buy up the inventory, then sell us at “market price”. Dealers who successfully part customers from their cash make more money, but that money doesn’t go into anything that will make our next car purchase any better. Maybe a new showroom floor.
There’s more to it than this, but I am trying to keep this rant digestible.

 

[Santana74]

This is a capitalistic country... why is it surprising when dealers act in a capitalistic way? MSRP is just "suggested".

I feel like this group leans in the direction that favors this, but then gets upset when dealers try to take advantage of this.

You hit the nail on the head. ......when dealers try to take advantage. I can play this too. My trade is worth over fair market value. I'm so glad I ordered my jeep through Gupton. I recieved 11-12% off MSRP.

 

[Hernan]

This is a capitalistic country... why is it surprising when dealers act in a capitalistic way? MSRP is just "suggested".

I feel like this group leans in the direction that favors this, but then gets upset when dealers try to take advantage of this.

Basic supply and demand. In any other situation if there's a car available for ten people seeking to buy, the highest bidder would get it. Even with the problems with supply chains and labor, you still have two options right now: shop around and buy from inventory or order and wait. You decide if the markup a dealer is charging is worth the 4, 6, 9 months you would wait to get the car otherwise.

 

[Hightide drifter]

We just ran into the same thing when buying ours.. The dealer said being the demand was high we needed to pay several thousand over the sticker price on the window.. We walked until we found a dealer that would sell at sticker price.

The Key is to be patient and shop, I had a friend who was a finance guy at a large Chevy dealer and he once told me their moto was “ There is a ass for ever seat “

 

[Ratbert]

You probably already realize it, but there's quite a few dealers offering below-invoice pricing. See the spreadsheet in my sig.

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