We use Ford's Quick Lane for oil services on our work fleet. I've been on their lot every couple months and every Bronco is marked up at least $20k. 392's on our local Jeep lot are +$50k. Hopefully more manufacturers do something about this.
So ironic. The reason why there are laws preventing any car manufacturer from selling direct to consumer is because of ...Ford. Now they want to get out of the bed they made.