Remember though, they now have two issues confronting the new product;I don't think they're trying to shift numbers. The jeep has HIGH market share and if they change absolutely nothing, it will remain that way. To add on the high market share, they are expanding the variants. So yea, regular marketing rules don't really apply here
a) Increased capacity, by about 10K per month.
b) Comeptition from themselves in the JK (how many enthusiasts are just waiting for discount JKs? Likely some of the ones here and elsewhere with TJs or very old JKs in their profiles).
They will still shift them initially for sure, but it's definitely not through these mediocre marketing efforts, and more from the customers' own actions.