LeodaJeep
Well-Known Member
Love the pics!I am with you, OP. I take my Jeep off-road, but I have no desire to explore the limits of its capabilities any more. My JL is just too nice —and too expensive— to want to bash the crap out of it like I did with past Jeeps.
Over the years, Jeep has cultivated an image for fun, freedom and adventure, individual ruggedness and simplicity that resonates in today’s world of complexity, non-stop connectivity. We crave to disconnect and escape from the daily grind.
Many are willing to pay $50,000 or $60,000 for a vehicle with removable fenders, solid axles, coil springs and a manual transfer case precisely because they want a piece of that fun image, and that heritage for freedom and adventure.
Here are some ads Jeep used over the years to create an image that would, inadvertently, become highly sought-after decades later.
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