Exactly. They should install what they sell. People spend money on toys. Lots of Wrangler owners with a lot of disposable income. I bet the Wrangler is at the very top of the list when it comes to dollars spent on aftermarket mods on vehicles. Same with Corvettes. Ford is hoping the Bronco will have the same demand for mods and accessories. They are offering a unbelievable number factory Ford parts, mods, accessories for the Bronco.They could have a Jeep Pro Shop with all the swag you could ever imagine, plus all the Mopar accessories with an installation shop. They'd make a killing with all of that, plus a Jeep themed restaurant or at least coffee/snack bar.