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Looks Like Ford Bronco is Serious About Taking on the Wrangler

Will you consider the new Bronco?


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four low

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Ford has put a lot of research time in, the base Bronco price will be a big factor, as these won't be available until 2021. The downward momentum of the economy is going to take a long time to recover, so price will be a BIG factor.There is also "Interest Fatigue", people lose interest when a product is dangled, but not available for months.
IF the 2 door Bronco has a mid 20s price, with A/C, delivered ,it will draw in a future fan base. Ford needs a long - term market for the Bronco, young entry level is key to this, as is aftermarket support. Ford will be smart to have this " in house". Looking forward to this Reveal.
 

Toycrusher

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Ford has put a lot of research time in, the base Bronco price will be a big factor, as these won't be available until 2021. The downward momentum of the economy is going to take a long time to recover, so price will be a BIG factor.There is also "Interest Fatigue", people lose interest when a product is dangled, but not available for months.
IF the 2 door Bronco has a mid 20s price, with A/C, delivered ,it will draw in a future fan base. Ford needs a long - term market for the Bronco, young entry level is key to this, as is aftermarket support. Ford will be smart to have this " in house". Looking forward to this Reveal.
I question the value of "young entry level". In all honesty, they tend to be so decontented that they just stink and the buyers may look elsewhere rather than stay with that brand.

Young entry level should be looking at used
 

TXRubicon

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Today's teaser. This also ran prime morning time during Good Morning America. Ford is going all-in on this thing.

 

Nickp01

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Ford has put a lot of research time in, the base Bronco price will be a big factor, as these won't be available until 2021. The downward momentum of the economy is going to take a long time to recover, so price will be a BIG factor.There is also "Interest Fatigue", people lose interest when a product is dangled, but not available for months.
IF the 2 door Bronco has a mid 20s price, with A/C, delivered ,it will draw in a future fan base. Ford needs a long - term market for the Bronco, young entry level is key to this, as is aftermarket support. Ford will be smart to have this " in house". Looking forward to this Reveal.
Price doesn’t matter anymore. Hell with a more durable vehicle why not make it 96 or 108 months of payments? Especially with the good residual ford can’t lose if they have to repo it.
 

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rallydefault

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Do we know how long the Bronco 2-door is compared to jeep 2-door through all of these leaks?
 

Digiwolf

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Rodeoflyer

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Can you mount up 37'' tires stock with fender mods? No?? then not interested.
 

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Rodeoflyer

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From some of the rumors we’ve heard you might Not need any mods at all...
For dirt roads or rocks? That's insane. There is literally NO WAY a vehicle that sells for less than $100k will need zero mods.
 

aldo98229

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All y’all who are down on the Bronco and complaining that this thread even exists; this is why:

https://www.cnet.com/roadshow/news/2021-jeep-wrangler-updates-ford-bronco-report/

Competition is good. Can’t wait to see this battle heat up!!
Reading through their list of so-called “upgrades”, turns out none of them is really an upgrade. Jeep is simply, once again, reshuffling existing options across trims levels.

FCA is not going to spend one additional cent in development...unless it has no other alternative.
 

Nickp01

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For dirt roads or rocks? That's insane. There is literally NO WAY a vehicle that sells for less than $100k will need zero mods.
The current rumor is that there will be a rubicon-equivalent Bronco at launch called badlands, with 35” tires/locking diffs etc. stock. The ford performance variant is codenamed “warthog” and will be one trim above the badlands, and will have 37’s stock. (Will also be late availability probably not until 2022 MY)
 

Rodeoflyer

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The current rumor is that there will be a rubicon-equivalent Bronco at launch called badlands, with 35” tires/locking diffs etc. stock. The ford performance variant is codenamed “warthog” and will be one trim above the badlands, and will have 37’s stock. (Will also be late availability probably not until 2022 MY)
Well... I'm waiting with baited breath. If they can release something for less than $45k (cost of a pretty well optioned Rubicon) that can keep up with it on all terrain it will be interesting.

However there won't be much aftermarket support likely the first year or two and if you're stuck with max 35'' tires, well...
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