Looks Like Ford Bronco is Serious About Taking on the Wrangler

Will you consider the new Bronco?


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Nickp01

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If indeed the new Bronco comes out and looks like a Ranger I don't see it being a hit other than to Ford diehards. Don't care how off road worthy it is, it it doesn't have a unique appearance like the old Bronco it won't get a following. It might compete with the Tacoma but not the Jeep Wrangler as far as developing a cult following
It is apparently going to look a lot like the original square 1st gen Broncos, the new ranger will actually be based on the platform that the Bronco is debuting on so if anything the new Ranger may take some Bronco styling cues.





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jeepingib

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It is apparently going to look a lot like the original square 1st gen Broncos, the new ranger will actually be based on the platform that the Bronco is debuting on so if anything the new Ranger may take some Bronco styling cues.
That's a half truth. The Ranger and Bronco will share a platform that will debut in the US first as the Bronco. But it is a revised version of the current platform, and with it being the global Ranger platform, that is where the majority of their concern lies. There was talk about the Bronco sharing some bodylines with the Ranger/Everest. But it sounds like that is not going to happen, and the Bronco will have unique sheetmetal inspired by the first generation. It will be interesting to see what leaks come out in the next few months. But all of my sources are saying that it will be a tough SUV, just not solid axle tough.
 

Stampede.Offroad

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If indeed the new Bronco comes out and looks like a Ranger I don't see it being a hit other than to Ford diehards. Don't care how off road worthy it is, it it doesn't have a unique appearance like the old Bronco it won't get a following. It might compete with the Tacoma but not the Jeep Wrangler as far as developing a cult following
Common misconception. 99.999% of us have not seen what the Bronco will look like, other than the vague early models under tarps. The few people who have seen a prototype body have said it looks very much like the 66-77 EB.

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Not the Bronco a.jpg

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Tarp Bronco 800.png

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One of the people who have seen one of the prototype bodies identified this R&T rendering from a couple years ago as the one most similar to the real deal:

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RnT Bronco render.jpg
 

wvgasguy

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Common misconception. 99.999% of us have not seen what the Bronco will look like, other than the vague early models under tarps. The few people who have seen a prototype body have said it looks very much like the 66-77 EB.

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Not the Bronco a.jpg

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Tarp Bronco 800.png

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One of the people who have seen one of the prototype bodies identified this R&T rendering from a couple years ago as the one most similar to the real deal:

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RnT Bronco render.jpg
Curious how that would look in a 4 door. If all they capture is a part of the Jeep 2 door buyers Ford will never stick it out with a low volume production line
 

Slojo

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Ford built MBs during WWII so there's that.
 

Stampede.Offroad

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Curious how that would look in a 4 door. If all they capture is a part of the Jeep 2 door buyers Ford will never stick it out with a low volume production line
Like Wrangler I'm sure the great majority will be 4-door sales.

Looking at aftermarket parts and accessories for the Wrangler, there are often more available for the Unlimited than for the heritage 2-door; designed first for the U, etc. I don't expect the prospects for the Bronco to be much different in that regard.
 

D60

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Is this thing vaporware? Where the hell is the actual vehicle?

Tip for Ford: in order to even attempt to sell a vehicle, you must first actually produce said vehicle -- and for those who want to make a clever comment about pre-orders, you can't hold that money FOREVER - at some point consumers want their money back if an actual product does not materialize
 
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wrc777

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Available in 2020. I agree Ford should have kept this secret a lot longer or launched at least a year earlier than planned. If it looks like the r&t rendering I am probably getting one even if it has ifs.
 

wrc777

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Basically looks like the old Escape which isn’t necessarily a bad thing. We don’t know if it is rear or front drive from that pic do we?
 

Rogues Gambit

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It looks like a nice, boxy alternative to the Escape. It should help lure young (young at heart) and adventurous buyers.
My sister had a '12 escape (boxy), Silver with black rims

I actually liked that look, so if they make it again, I'd look just to look
 

entropy

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I never liked the Ford Bronco. But I hope they do a good job and compete with the Wrangler.
 

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Superchips Flashcal Programmer out for JL Wrangler
 



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