I don’t necessarily see that as a disadvantage - rather, a strength in individualism. While I may not agree with how everyone styles their Jeep, what makes it great is that it is their Jeep and at the price point they could afford at the time. My thought is that a great Jeep is a Jeep that has a happy Jeeper behind the wheel.Totally agree on this. The aftermarket for Wranglers will continue to be an advantage. Jeep/Mopar have dipped their toe in on factory options the last couple of years and it will be interesting to see where they draw that line with more competition from the Bronco.
Since most people buy off the lot, the real question is how many of these options will make it into the configurations commonly ordered by dealers. Otherwise it's no different than the Mopar catalog.
Here is where I see the disadvantage of the aftermarket - and this may not be popular. There are a lot of ugly, cheap-looking Jeeps out there. I'm glad people have the option to go on Amazon and spend less than $1,000 and add a bumper, winch, lift, angry grill, and wheels to their Jeep. They should have that option. But it cheapens the brand to me. Ford will have a lot more control over how Broncos are outfitted than Jeep does.
The last thing I want is a major corporation dictating how my rig is supposed to look. I view Ford creating all of these accessories simply as a smart business decision. As others have said, it takes a while for the aftermarket to catch up to new launches and Ford can’t afford (pun intended) to wait; they need those options at launch to be as competitive as possible with the current Jeep market.
In the end, Bronco plays off of Jeep and Jeep plays off of Bronco - we all benefit when they do. Ford certainly wouldn’t be reintroducing the Bronco if Jeep hadn’t shown such a great and profitable market segment, and like in every other automotive market Jeep should have to prove their status as the de facto off-roader, not because they’re the only game in town.