Looks Like Ford Bronco is Serious About Taking on the Wrangler

Will you consider the new Bronco?


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Nickp01

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Ford has put a lot of research time in, the base Bronco price will be a big factor, as these won't be available until 2021. The downward momentum of the economy is going to take a long time to recover, so price will be a BIG factor.There is also "Interest Fatigue", people lose interest when a product is dangled, but not available for months.
IF the 2 door Bronco has a mid 20s price, with A/C, delivered ,it will draw in a future fan base. Ford needs a long - term market for the Bronco, young entry level is key to this, as is aftermarket support. Ford will be smart to have this " in house". Looking forward to this Reveal.
Price doesn’t matter anymore. Hell with a more durable vehicle why not make it 96 or 108 months of payments? Especially with the good residual ford can’t lose if they have to repo it.





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rallydefault

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Do we know how long the Bronco 2-door is compared to jeep 2-door through all of these leaks?
 

Digiwolf

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Rodeoflyer

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Can you mount up 37'' tires stock with fender mods? No?? then not interested.
 

Rodeoflyer

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From some of the rumors we’ve heard you might Not need any mods at all...
For dirt roads or rocks? That's insane. There is literally NO WAY a vehicle that sells for less than $100k will need zero mods.
 

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All y’all who are down on the Bronco and complaining that this thread even exists; this is why:

https://www.cnet.com/roadshow/news/2021-jeep-wrangler-updates-ford-bronco-report/

Competition is good. Can’t wait to see this battle heat up!!
Reading through their list of so-called “upgrades”, turns out none of them is really an upgrade. Jeep is simply, once again, reshuffling existing options across trims levels.

FCA is not going to spend one additional cent in development...unless it has no other alternative.
 

Nickp01

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For dirt roads or rocks? That's insane. There is literally NO WAY a vehicle that sells for less than $100k will need zero mods.
The current rumor is that there will be a rubicon-equivalent Bronco at launch called badlands, with 35” tires/locking diffs etc. stock. The ford performance variant is codenamed “warthog” and will be one trim above the badlands, and will have 37’s stock. (Will also be late availability probably not until 2022 MY)
 

Rodeoflyer

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The current rumor is that there will be a rubicon-equivalent Bronco at launch called badlands, with 35” tires/locking diffs etc. stock. The ford performance variant is codenamed “warthog” and will be one trim above the badlands, and will have 37’s stock. (Will also be late availability probably not until 2022 MY)
Well... I'm waiting with baited breath. If they can release something for less than $45k (cost of a pretty well optioned Rubicon) that can keep up with it on all terrain it will be interesting.

However there won't be much aftermarket support likely the first year or two and if you're stuck with max 35'' tires, well...
 

Rodeoflyer

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For dirt roads or rocks? That's insane. There is literally NO WAY a vehicle that sells for less than $100k will need zero mods.

Lets put it into perspective.. my Ram Powerwagon was $60k... you can get one pretty well optioned now for $50k (new). It STILL needs mods to be a decent, dependable, rock crawler... it straddles the fence pretty well.. It's heavy and has a long wheelbase but still needs mods to seriously play in the rocks. The rear driveshaft is aluminum, hangs low, and will get shredded. Everything on it is 3/4 ton tough though.. you're not going to break or bend an axle unless you jump it or bounce through a rock garden. The axles are like D60's.

The Ford Raptor (about $60k) can go really fast over dirt, but it completely out of it's element in rocks. It will break...

The Jeep JL does rocks really well.. kinda suck at high speed dirt roads unless you 'mojave' it with some good bypass shocks and the axles, while pretty good, still won't take massive abuse. It articulates well, has a short wheelbase, and solid f/r axles that are fairly stong.

This Bronco has to overcome all of that... I just don't see it happening for less than $50k (or even $80k) retail price.
 

Nickp01

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Well... I'm waiting with baited breath. If they can release something for less than $45k (cost of a pretty well optioned Rubicon) that can keep up with it on all terrain it will be interesting.

However there won't be much aftermarket support likely the first year or two and if you're stuck with max 35'' tires, well...
Well the aftermarket will help you get above 35’s;)
 

Sean K.

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Price doesn’t matter anymore. Hell with a more durable vehicle why not make it 96 or 108 months of payments? Especially with the good residual ford can’t lose if they have to repo it.
Doesn't matter unless there's interest attached to the loans...then it DEFINITELY DOES matter.

And even then, I'd argue it does b/c the interest is still attached, it's just built into the price.

Only the very financially inept would even dare to argue otherwise.
 

Indio

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Ford has put a lot of research time in, the base Bronco price will be a big factor, as these won't be available until 2021. The downward momentum of the economy is going to take a long time to recover, so price will be a BIG factor.There is also "Interest Fatigue", people lose interest when a product is dangled, but not available for months.
IF the 2 door Bronco has a mid 20s price, with A/C, delivered ,it will draw in a future fan base. Ford needs a long - term market for the Bronco, young entry level is key to this, as is aftermarket support. Ford will be smart to have this " in house". Looking forward to this Reveal.
I would be very happy if a base stripped down version of the new Bronco sold in the 20k range. But that's not what I've been hearing. Several persons seeming in the know, state the base Bronco will be a few k more than the base Wrangler. But Bronco will have a few more standard features than the base Wrangler.

My first 4x4 was a Jeep, and I'll always be a Jeep guy. But finally having another entry in the rugged open-top genre in the USA, will be nice. I hope both vehicles do well and usher in demand for these sort of vehicles. We already have enough road-based SUVs, and so hoping Ford comes through with Wrangler class vehicle. Will soon see ...
 

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