Run ads with what though?They can still run ads on TG. What a better way to reach mostly everyone on the biggest TV day.
The Mustang reveals were long before they went on sale or started production and had the SuperBowl, Final4 and NBA playoffs to build up hype slowly or fast however they wanted to play it.Just a little sneak peeks like the Mustang did to keep us even more in suspense
It’s a feel good thing, but like a test track behind the Camaro, Corvette or Mustang plant, very limited scope, local in reach, and aimed at enthusiasts who are already highly interested in the product.What's about the dirt test track set up. Is that for a reveal? or maybe a commercial ? Why build that when there lots of places to do a shoot?
So use the ~60million viewers (last year 27+35) for the hint, rather than a reveal?They could/should run ads hyping the reveal and extolling the benefits of the new generation of Wrangler. Tell the tale of the history, and hint (not so subtly) about the direction it's going. Lots of terrain views, and Wilson-esce views of the JL doing what JLs do. Create interest...