T Town
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- Apr 23, 2021
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They do it with Transit, Transit Connect and the Mustang, Mustang Mach e. Maybe others.
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I still gnash. lol. Tell it to the guys replacing unit bearings vs, a stronger hub design. Yeah greasing it sucks, but it's stronger and easier to dick with.I remember the gnashing of teeth when front hubs disappeared, and it hasn't turned out to be a major issue over time.
However I still want a mechanical e-brake lever and preferably a mechanical transfer case as well.
I don't know if they still do this, but I remember car rental agencies in Hawaii disabling 4WD on their rental Wranglers by disconnecting the transfer case shift cables.
But Sport sounds like a trim level, not a different vehicle. And they released the Bronco Sport first, so that establishes the brand. That's the opposite of what they did with those other models. There they established the brand first and then expanded it.They do it with Transit, Transit Connect and the Mustang, Mustang Mach e. Maybe others.
How many people have said on these threads that they saw the new Bronco and they are not interested? What they really saw was the Bronco Sport. And those are enthusiasts. A good portion of the general public will just write the Bronco off as a smallish CUV and move on.Who knows? They sell plenty of everything none the less.
Yup. The fact that Bronco Sport is (a) cheaper and (b) car-based —i.e., more fuel and space efficient, more comfortable, easier to drive— suggest Sport will handily outsell the big Bronco.How many people have said on these threads that they saw the new Bronco and they are not interested? What they really saw was the Bronco Sport. And those are enthusiasts. A good portion of the general public will just write the Bronco off as a smallish CUV and move on.
Maybe I am wrong. Range Rover does something similar. Its confusing as hell to me but maybe people figure it out?
And yes they will sell a lot of Bronco Sports. I think they will ultimately sell more of them than Broncos.
Agreed. I would buy the Bronco Sport before the Jeep offerings. It is very good for what it is.Yup. The fact that Bronco Sport is (a) cheaper and (b) car-based —i.e., more fuel and space efficient, more comfortable, easier to drive— suggest Sport will handily outsell the big Bronco.
Ford needs the big Bronco to cast its off-road “halo” over the Sport so people buy the smaller CUV in droves.
It’s no different from how Jeep uses Wrangler to sell Renegades, Compass, Cherokees and Grand Cherokees.
A key difference, though, is that Renegade and Compass are mediocre. By all accounts, Ford did its homework with Sport. We will have to see if future CUVs launched under the “Bronco” sub-brand are as well executed as Sport was. Brands usually run out of zeal and funds as more models are added.
The chip shortage is an enormous factor. Ford has thousands upon thousands of complete F-150’s sitting around just waiting on chips.May sales are out: Ford sales continue to suck!
Ford sales were up a paltry 3.6%. Toyota sales were up 46%; Toyota dealers have literally little sitting in inventory. Hyundai-Kia were up 50%; Mazda +51%; Honda +40%; Subaru +30%. FCA and GM don’t report monthly sales.
Ford has lost almost 2 whole points of market share in the first 5 months of this year. That is a lot. Ford is blaming chip shortages. However, chip shortages affect every automaker. I think there’s something not firing on all cylinders at Ford.
True, but nowhere near to the same degree automaker to automaker. Devil's in the details, as usual.However, chip shortages affect every automaker. I think there’s something not firing on all cylinders at Ford.
when was it that ford stopped selling cars and focused on suv’s? Wonder if that had a YoY impact.May sales are out: Ford sales continue to suck!
Ford sales were up a paltry 3.6%. Toyota sales were up 46%; Toyota dealers have literally little sitting in inventory. Hyundai-Kia were up 50%; Mazda +51%; Honda +40%; Subaru +30%. FCA and GM don’t report monthly sales.
Ford has lost almost 2 whole points of market share in the first 5 months of this year. That is a lot. Ford is blaming chip shortages. However, chip shortages affect every automaker. I think there’s something not firing on all cylinders at Ford.
That was years ago; well before this whole chip shortage started.when was it that ford stopped selling cars and focused on suv’s? Wonder if that had a YoY impact.