aldo98229
Well-Known Member
- First Name
- Aldo
- Joined
- Nov 16, 2019
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- Location
- Bellingham, WA
- Vehicle(s)
- 2023 Jeep Gladiator, 2018 Fiat 124 Spider
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- Market Research
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What Mike Levine conveniently leaves out is that while Bronco Sport sales grew in Q1, Escape sales shrunk —most of Escape’s competitors posted double digit gains.I’d be curious what the average conquest % is for a new vehicle. 60% sounds extremely high to me.
Also if Ford keeps this up, even the sport selling 100k+ units per year is going to be a cash cow for them. I already am seeing them all over the place, they clearly knocked it out of the park for this segment.
No doubt Bronco Sport is attracting new customers, but it is also cannibalizing Escape sales.
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