JLtherig
Member
- Joined
- Oct 21, 2016
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- 22
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- Location
- Western U.S.
- Vehicle(s)
- JLU (future)
Dude, you're drowning in that Kool-Aid. And I'm sorry to tell you, you don't have it figured out as well as you think.And how did the FJ do? The reason it is out of production is directly because it was marketed as a direct Wrangler competitor and it failed in that respect.
I didn't say anywhere that the Everest could not off road. I said it would fail as a Wrangler competitor (if Ford chooses to bill it as a direct competitor).The Everest has been shown to be a capable off road vehicle and it sells decently well in Australia but you will be hard pressed to find many Wrangler owners/fans jumping ship for an Everest wearing Bronco clothing.
Ford will take the existing T6 architecture and make minor changes keeping most of the same hardware and specifications while giving it a Bronco sheet metal facelift.I have no doubt the vehicle will sell based on its name and image alone, but if Ford wants to claim this is a true Wrangler competitor it will have to prove it on the trail and in that respect it will not even be close. The Bronco has always been a lifestyle off roader. It's going to stay as such, and maybe even more so in this next iteration after learning lessons from the FJ.
Ford isn't exactly a crash strapped company. With products like the Raptor, I doubt the Bronco will be as half-assed a truck as you suggest. As is, the Everest matches the capability of the Land Cruiser Prado, which is saying a lot. The immediate stand out qualities the Wrangler has going for it over those two is the fact that it maintains a solid front axle and has an off-road specific build that makes it more trail and rock crawling friendly. And while there are more than a few die-hard Wrangler fans that wouldn't jump ship for sh*t other than a Wrangler, there are those that are looking for something different other than.....well you guessed it, a Wrangler.
The FJ didn't fail because it was marketed a direct competitor to the Wrangler (which it held up pretty well against), it failed because the packaging sucked. It wasn't exactly a family friendly interior lay out and came with a crap ton of compromises by virtue of its design. The FJ also wasn't cheap. What family in America wants a utility vehicle with compromised utility? Defeats the purpose entirely.
The only way the Bronco will fail is if Ford offers it as a two-door only, which I highly doubt they will.
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