JL Wrangler vs New Ford Bronco

ThirtyOne

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Interesting note. Over 50% of the Broncos on order have never owned a a Jeep Wrangler.
A lot of people buying JLs and Gladiators never owned a Wrangler either.
 

BigGreen

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I don’t even know what your point is anymore. My point about the cylinder count is that what’s “under the hood” is not really what people are knowledgeable about anymore. People may not know anything about suspension architecture/body on frame/approach angles but they know an “off road” vehicle when they see it. And it’s clear that the Bronco is aimed directly at Wrangler. It’s a convertible, it’s got big tires, 2 and 4 door options, and it’s got 4x4. There are exactly two vehicles in the US market that have that set of features and they are the Bronco and Wrangler.
You’re looking at two very different buyers. The people that don’t know cylinder count aren’t going to care about the Broncos capability. And stock for stock, the Bronco looks more like a regular SUV than a “tough military off roader”, which is why mall crawlers buy the Wrangler. To look like a spec ops badass with a million lights and 20 inch rims.
Then you have the group that cares about specs and capability. Most will either be turned off by the IFS, or they already drive an IFS off roader (4Runner/Grand Cherokee) and want more capability, while not drinking the “kool-aid” of the Wrangler.
I expect the Bronco to be cross shopped with other IFS off roaders. The ZR2, Tacoma, 4Runner, Grand Cherokee etc.
 
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You’re still not getting it. Might as well throw in the Santa Fe and Crosstrek as competitors. They all have 4 doors and enough ground clearance to get you to the campsite.
Surely I'm not the only person who has actually cross-shopped Wranglers and Crosstreks?

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roaniecowpony

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At the end of the day, The Bronco will be a nice off roader. We just will not see many of them on the trail. It is kind of like the Toyota 4Runner. Great off roader, but you just don't see many of them on the trail.

I was up running trails over the weekend. Saw a lot of Jeeps, A LOT of Jeeps, and one 4runner. This will be the same thing with the Bronco.
Ted,
I think the Toyota crowd is more prevalent in non-technical trails. Here in CA, there are many out in the Mojave desert on any given weekend. Probably more so than Jeeps.
 

BigGreen

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Surely I'm not the only person who has actually cross-shopped Wranglers and Crosstreks?
I did... I looked at the 4Runner too, and would have probably looked at the Bronco if it was out. I was really turned off by the horror stories of the solid front axle, and thought that was going to be a big compromise on the road.
Long story short, the stories are over inflated.
 

Goin2drt

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The Jeep fanboys are just as bad as the Ford fanboys. All the folks that want to hate on the Bronco and finding things to try and compare them to is hilarious with not ONE person actually driving one or wheeling one yet.

1. Who really cares that a Jeep event gets 3,000 Jeep’s vs a Raptor event. Like you are really going to wheel and be friends with these 3,000. I go wheeling with 10 or less and those same 10 will have no problem if I am in a Bronco because they are actually friends and could give a crap about what you wheel. Hell we have a Renegade guy in our group and I assure you the Bronco will outwheel a Renegade.
2. Most people can’t even wheel their Rubicon to its current abilities so the Bronco will be just fine and do all the same stuff I suspect. Again speculation as not random person has get their hands on one yet.
3. I loved the knock that the Bronco had worse rear end visibility then the Wrangler. So then you couldn’t see out the back at all I guess because the Wrangler (with a 35”) is as bad as it gets. Worst of any truck or vehicle. But hey if we need to grasp for straws to knock down the Bronco, I guess that’s as good as any.
4. Also funny ripping on Ford engines. Yeah they are so bad. only Sold the most units in 2020 passing Toyota for number 1. Horrible engines, just horrible. I guess when you sell almost 2 million cars and trucks you are bound to get a few Chevy guys filling social media up with the facts.

Honestly who knows what will happen with the Bronco. My assessment
1. They will sell plenty and just like Wrangler will have a variety of mall crawlers, soccer moms and hard core enthusiasts.
2. They will be able to all the same stuff a comp built Wrangler can do, same mods.
3. they will have first year growing pains that will fuel the haters even more and those that will have amnesia regarding all the 2018 JL issues.
4. and you can bet there will be plenty of Broncos out at Moab for next years EJS and guess what, all those Jeep folks will be checking them out and having a beer with the Ford guys.
 

Spank

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The Bronco looks awesome and I wish it all the success for the simple fact that if it affects Wrangler sales, Jeep might make an effort to up their QC game and perhaps steal some design cues of their own. For example, I really dig the window switches located on the center armrest console and the aux switches up top. That'd separate a lot of the button clutter on the center dash.

That being said, it's amazing how much Ford got away with copying the Wrangler. I have to laugh when that goofy dude from Bronco Nation goes over a lot of the interior and mechanical features as if they're new, exclusive, and amazing when Jeep has been doing them since the JK.
 

Thill444

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The majority of Jeep buyers buy Sport S and Sahara.

Wrangler is not a niche enthusiast vehicle. They sell 200,000/year. Those people are going to cross-shop the Bronco. You and your buddies (and I) won’t. I get that. But we are not the majority.
This. I live in CT and there are tons, and tons of Wranglers out here. Pretty much the same all over New England. Most will never even see the mud let alone a hardcore trail.

Most people buy them because they are cool and like the idea of 4WD/AWD and a vehicle that you can take the top and doors off far more than you can go wheeling.

Bronco offers this same type of experience that you just can't get from a 4Runner, Crosstrek, Land Rover, etc.
 

jonahgetz

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Interesting as one of the first letters I got from Jeep was an extended 150k mile warranty on my heads. They don’t give these out unless there are problems. 12 JL Rubicon.
Don’t tell me you got the diesel or turbo motor? There’s a reason most of us “long term” vehicle buyers went with the 3.6L…
 

8flat

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ya i have rock krawler suspension with upgraded control arms.. not sure bout your set up.. but i got about 18" inches or so.. my wife would say 6" but i say 18" lol
hahahahaha
I wish you had video of it!
Mine is a stock rubi. So maybe I'm crazy. But man this thing handles good when I push it hard, seems like I could get a little air with no problem?
 

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Ohhh, I thought you were talking about your new Rubicon. Yes I'm familiar with the early model JK 2011-2013 problem. It's well documented by most mechanics in the national report database. It was a big issue for Chrysler early on, the motors were not designed well with a major flaw. The issue had to be caught and fixed early on, Chrysler did extensive research after many lawsuits were posted. Still to this day the early JK's are considered a "stay away from" vehicle. Those issues no longer exist in the revised motor. It's true to never buy the early models on any vehicle.
 

EugeneTheJeep

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So many perspectives... all good. Here’s mine:

1. Solid front axle = Handles like a big toy truck and super fun to drive on and off road
2. Independent front suspension = Handles like a sedan with some more weight
(Perhaps I need a test drive, based on driving an F150/Expedition)

**For #1, add the diesel for more fun!
 

Dash68

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The Bronco looks awesome and I wish it all the success for the simple fact that if it affects Wrangler sales, Jeep might make an effort to up their QC game and perhaps steal some design cues of their own. For example, I really dig the window switches located on the center armrest console and the aux switches up top. That'd separate a lot of the button clutter on the center dash.

That being said, it's amazing how much Ford got away with copying the Wrangler. I have to laugh when that goofy dude from Bronco Nation goes over a lot of the interior and mechanical features as if they're new, exclusive, and amazing when Jeep has been doing them since the JK.
The Bronco looks awesome and I wish it all the success for the simple fact that if it affects Wrangler sales, Jeep might make an effort to up their QC game and perhaps steal some design cues of their own. For example, I really dig the window switches located on the center armrest console and the aux switches up top. That'd separate a lot of the button clutter on the center dash.

That being said, it's amazing how much Ford got away with copying the Wrangler. I have to laugh when that goofy dude from Bronco Nation goes over a lot of the interior and mechanical features as if they're new, exclusive, and amazing when Jeep has been doing them since the JK.
The Jeep Liberty had the window switches on the center console, so add that to the copy cat list. I do like the switches on the top center of the dash board though.
 

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