JL Wrangler vs New Ford Bronco

Goin2drt

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I don't think we watched the same video, then.



It's the Hell's Revenge one on Lite Brite's channel. (They do more than just Hell's Revenge.) It's definitely not sponsored or made by Ford, and the guy who drives the Bronco (Loren Healy) is not a Ford employee as far as I know or can find on Google. I don't know the arrangements with the Bronco because yea, they're not in public yet as you said, but it's a great video. You really should watch it if you are genuinely interested in how it seems to fare.
Not a Ford employee but a Ford sponsored racer and developer. Also Lite Brite has one on order and they are one giant commercial. They aren’t going to say anything bad about it. Very biased review and video IMO. Like I stated earlier I can’t wait for a moderately good Jeep wheeler getting into a Bronco and HONESTLY comparing them both. BTW I am a huge fan and want one. I just want them to see them work out the first year bugs first.
https://www.hotcars.com/champion-ultra4-racer-loren-healy-test-drives-the-new-bronco-in-the-dunes/
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Dash68

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Welp...I saw my first new Bronco on the road yesterday. OMG that thing is ugly. Not sure what they were going for but as a former Bronco owner myself, I think they really missed the mark.

Surely some will like it because it is new, and new things get attention, however after that wears off, they better get to work on some re-styling. Seriously, it looked bad.

I don't think that Jeep has anything to worry about.
Agree, I can't get past the flat arch of the fender flares. The fender wheel openings on the sema bronco look much better to me.
2021-Ford-Bronco-Sasquatch-Badlands-SEMA-Concept-03-1024x512.jpg
 

multicam

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As someone who sold cars for 3 years, this statement couldn't be any further from the truth.
Okay, fine... many people who are actually trying not to pay MSRP don’t pay MSRP because they made the effort not to... you know what the fuck I meant. I’m sure there are plenty of people who pay exactly MSRP for their vehicles. Sorry, I forgot I’m on the internet where every word you type is meant to be taken literally.
 

MrMischief

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Speaking of what’s the oem RTI for the 2 dr Rubi. The Bronco is 700.
I don't know if it's fair to compare RTI scores when it's two different ramps being used. But with that said... I have never seen anyone measure a stock JL but Four Wheeler measured a JLU on a 20 degree ramp at 693. A two door will probably measure higher. For comparison Edmunds measured 2012 JK and JKU. The JKU, a Rubicon measured 687, the JK Sport measured 820 with the front sway bar disconnected. So I suspect 800+ is a reasonable expectation for a JL but I may be wrong.
 

Richtor

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You think they get in that Bronco without signing some sort of NDA? You're outta your mind!!
Why would Ford have them sign an NDA? I’m sure they sign a liability waiver.

NDA would say no video no comments until a certain date or forever. This is not what you see in public videos. Do you think it’s good for Ford to be stuck on the crest of a basic sand hill?

As I said before the Bronco has a lot JL owners worried if this is your first reaction. Build dates and vins are now out. Hopefully we see articles and comparisons soon.
 

entropy

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Why would Ford have them sign an NDA? I’m sure they sign a liability waiver.

NDA would say no video no comments until a certain date or forever. This is not what you see in public videos. Do you think it’s good for Ford to be stuck on the crest of a basic sand hill?

As I said before the Bronco has a lot JL owners worried if this is your first reaction. Build dates and vins are now out. Hopefully we see articles and comparisons soon.
Nobody is worried. Why would we be worried? it is not like we make money out of Jeep. You need to relax.

You are the one who has some sort of Jeep trauma because of some dealer who didnt want to sell you some Rubicon or wtver.
 

entropy

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Lite Brite (jeep) started with an independent video "10 things I hate about my JL". They took a JLUR on black diamond trails and broke a bunch of stuff, found the weak points, but always praised the JL for its capability. Jeep was never very responsive to their complaints. Then I remember they were meeting with Jeep and trying to get some sort of deal to build a gladiatior. The deal didnt work out and after that episode they stopped praising Jeeps and just focused on their build and crazy wheeling.

I honestly think they had a terrible experience with Jeep, and the last Bronco videos they posted showed them pretty excited about their Bronco and I am gonna guess Ford marketing team was smarter. The videos show the Bronco is absolutely capable, but you can tell it is 100% planned. They show NOTHING wrong and only when it succeeds, they also talk about getting their Bronco on 37s. They dont talk about the ugly an sound like children on christmas. This is a huge red flag.

If I dont see a "10 things I hate about my stock Bronco" vid on their channel, then we will know theyre being paid and it is all trash. They want money like all of us.

It is just common sense. but fanboys will always be fanboys...
 

SmoothJeepOperator

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Lite Brite (jeep) started with an independent video "10 things I hate about my JL". They took a JLUR on black diamond trails and broke a bunch of stuff, found the weak points, but always praised the JL for its capability. Jeep was never very responsive to their complaints. Then I remember they were meeting with Jeep and trying to get some sort of deal to build a gladiatior. The deal didnt work out and after that episode they stopped praising Jeeps and just focused on their build and crazy wheeling.

I honestly think they had a terrible experience with Jeep, and the last Bronco videos they posted showed them pretty excited about their Bronco and I am gonna guess Ford marketing team was smarter. The videos show the Bronco is absolutely capable, but you can tell it is 100% planned. They show NOTHING wrong and only when it succeeds, they also talk about getting their Bronco on 37s. They dont talk about the ugly an sound like children on christmas. This is a huge red flag.

If I dont see a "10 things I hate about my stock Bronco" vid on their channel, then we will know theyre being paid and it is all trash. They want money like all of us.

It is just common sense. but fanboys will always be fanboys...
I like their videos because they get out and go. But they definitely brand hop based on who is giving them stuff or sponsoring them. I wonder if they still use milestars for their non off road vehicles. Kevin was recently making a comment about how great the nittos are. Not long ago all we heard about was how good the pats were.
 

bigbaozi

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Why would Ford have them sign an NDA? I’m sure they sign a liability waiver.

NDA would say no video no comments until a certain date or forever. This is not what you see in public videos. Do you think it’s good for Ford to be stuck on the crest of a basic sand hill?

As I said before the Bronco has a lot JL owners worried if this is your first reaction. Build dates and vins are now out. Hopefully we see articles and comparisons soon.
Why would anyone be worried? They aren't going to take away your JL. It might actually make Jeep step up and improve some things like their lighting systems and the visors that break when a butterfly farts on it. They haven't had any real competition that didn't have a bed in a long time.

I'm pretty excited to test drive a Bronco when they start showing up. If it's good enough, we may eventually get rid of the JL. No slight on the JL, it's a good truck for what it is meant for or I wouldn't have bought one.
 

aldo98229

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Wow, are you guys that scared of the Bronco?

These are individual iPhone videos from the ride along that were taken and edited after the fact by the individual reviewers themselves. Ford had no input in these videos.
Included in the videos was a Ford hired driver sharing how on a specific rock formation the Rubicon is stronger. There’s another video of a 4dr bronco getting stuck on a sandy hill on the breakover angle. It had the be winched/towed back off. No way this is shown if it had to go through Ford PR/Marketing department.

You saw the sport. It is not the Bronco. It’s like the Jeep renegade.
Don’t be so naive. A couple months ago Ford blacklisted TFL Truck for releasing spy shots on Bronco without Ford’s “approval.”

Ford wants to keep all Bronco social media content on a short leash; if someone says something honest and independent, they get blacklisted.

Besides, this is exactly what Jim Farley, now CEO at Ford, did while he was head of marketing at Scion: produce social media content that looks like it was done independently by third parties. That is his thing.
 

Richtor

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Nobody is worried. Why would we be worried? it is not like we make money out of Jeep. You need to relax.

You are the one who has some sort of Jeep trauma because of some dealer who didnt want to sell you some Rubicon or wtver.
No trauma. The Jeep was too expensive. With the Bronco it’s less money for more items included. I loved my 12 Rubicon. Why I was seeking another.
 
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SmoothJeepOperator

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The bronco isn't for me honestly, starting with the looks and I just see it as a Wrangler wannabe. It hurts it's image in my personal eyes. However I do like the tech, and ifs that isn't a huge compromise off road is good too. When my wife is due for a new vehicle the bronco 2 for will be a strong contender for her.

Question for those in the know. What axle options does the bronco have up front? Is it the same on all trims? There is all this talk about 35s and 37s.. straight from the factory. What is supporting that.

That brings me back to the Wrangler. Get rid of the d30 and 35. Every Wrangler should have 44s at least front and back.
 

dsgrey

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I saw a Bronco Sport yesterday that looked like they'd bought 5 days earlier based on the temporary plate. I hope it looks better naked. What stood out was the long boxed shaped hood that seemed a bit odd. I told the spouse it reminded of a paddlefish.

More impressive was a Jeep Scrambler I saw in the Home Depot parking lot. Fully restored! Darn thing looked like it just came off the showroom floor.
 

rallydefault

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Ford sponsored racer and developer. Also Lite Brite has one on order and they are one giant commercial. They aren’t going to say anything bad about it. Very biased review and video IMO.
Isn't Lite Brite also just a giant Jeep commercial, then? I get your first point, but I don't understand your second point. I don't care what they say about it, I care what my eyes can see it doing. They're totally upfront with the specs on it, and you can use your eyes to see the different lines the vehicles take. Draw your judgments from there. I was impressed.
 

SouthernJL

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I saw a Bronco Sport yesterday that looked like they'd bought 5 days earlier based on the temporary plate. I hope it looks better naked. What stood out was the long boxed shaped hood that seemed a bit odd. I told the spouse it reminded of a paddlefish.

More impressive was a Jeep Scrambler I saw in the Home Depot parking lot. Fully restored! Darn thing looked like it just came off the showroom floor.
The Bronco sport doesn't have removable doors and roof so it'll never be 'naked'.
 
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