JL Window Sticker and Build Sheet Order Tracking

GrayHawk20

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I've heard that's very lucky with the 392's! You'd think those have an insane markup and profit margin built in already so more could do it. Supply & demand.
MSRP? Yes, neighbor near me works at another dealership and he told me 15k over sticker when ordered, I told him I could go elsewhere for MSRP, he was like I'm not suppose to say this but go there. The other dealer that was charging MSRP, had one that was ordered showing discounts attached too, even the POC showed FWP and I called him out why was theirs show FWP and not mine...he gave me BS about how they paid MSRP too...I was thinking how would someone pay MSRP knowing that they could pay invoice, thankfully I found a dealership (not local) that was % off invoice + 1% AR, it will be one hell of a trip but so worth it since I'm saving 5-6% off invoice or 11.5% off MSRP.



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LuvYella

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I think it depends on region. My local dealer/salesperson is a very good friend of mine. This is a guy that I hang out with, watch sports and have a few beers with once or twice a week... a guy that comes to my kids' birthday parties. He said the same thing. He said if you're special ordering a Rubicon, it's sticker and some people pay over sticker. When I told him that I could get 5% below invoice, his reply was-- don't even come see us... go get that deal asap and I won't even feel bad about it. (mainly because as a salesman, he makes $200 at most on a new car)

Since a few people on this forum are saying they were able to get 5% below invoice, I called about 5 or 6 dealerships. The best deal I could find was 1% below invoice with the Tread Lightly membership. No one would even consider doing better than that.

After shopping around, I went back to the local Jeep store/friend (like 2 miles from my house). I told them I was able to find 1% below invoice. They agreed to sell it to me "at" invoice and due to the convenience factor, I was happy with that. The price isn't that much of a difference and this dealership has been good to me with my other vehicles. They weren't familiar with the Tread Lightly program, but they said if the code worked, they would do invoice.

They also mentioned that they are not a very high volume dealership (around 40 Jeeps per month) and they rely on gross-per-deal to make a profit and survive. They said maybe a large dealership that sells hundreds of Jeeps per month could do it and make up for it on the back end.

My Rubicon stickered for $53,320 and I'm getting it for $50,395. My buddy said I got one of the best deals he has seen at their store. I know I could've done better if I kept on pressing, but this is where I felt that the deal was good enough for me and I was tired of playing the game.
I got the same response from one of our local Jeep salesmen. First I got no way anyone can (will) sell for that, then I get "they (other dealer) are losing money or gaming the system", then when I showed them the quote and said point blank, I'm buying TODAY, RIGHT NOW, I get no way here, "jump on that other deal right now!"

I go on to explain to them I am NOT special in any way shape or form. Anyone with $1100 can get 6, 7 or 8% below invoice, with zero negotiation or bullshit, in 5 minutes, over email. In fact, I've never even heard my salesmans voice.

What burns my ass is every local dealer I talked with feigned not knowing about Tread Lightly (that I can believe) or FCA control numbers (that I DO NOT believe). I almost wanted to charge for educating them about it.

I have a couple friends who sell and both claim they only make $50-$100 on a new car sale. Not calling them liars, but NO ONE ANYWHERE can (would) sell a 40, 50, 60, $70,000 product for $100. They always fail to talk about the retirement contributions, bonuses, etc. where they can actually make a living selling cars.

What actually upsets me is I REALLY DO want to buy local. I tried so hard to do so, but there's a point where you just say F it.
 

GrayHawk20

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I got the same response from one of our local Jeep salesmen. First I got no way anyone can (will) sell for that, then I get "they (other dealer) are losing money or gaming the system", then when I showed them the quote and said point blank, I'm buying TODAY, RIGHT NOW, I get no way here, "jump on that other deal right now!"

I go on to explain to them I am NOT special in any way shape or form. Anyone with $1100 can get 6, 7 or 8% below invoice, with zero negotiation or bullshit, in 5 minutes, over email. In fact, I've never even heard my salesmans voice.

What burns my ass is every local dealer I talked with feigned not knowing about Tread Lightly (that I can believe) or FCA control numbers (that I DO NOT believe). I almost wanted to charge for educating them about it.

I have a couple friends who sell and both claim they only make $50-$100 on a new car sale. Not calling them liars, but NO ONE ANYWHERE can (would) sell a 40, 50, 60, $70,000 product for $100. They always fail to talk about the retirement contributions, bonuses, etc. where they can actually make a living selling cars.

What actually upsets me is I REALLY DO want to buy local. I tried so hard to do so, but there's a point where you just say F it.
I agree, I wanted to buy from the local dealership where I bought my 2018 Sahara because they gave invoice pricing which even for that on 392 is good, but when I went they only said MSRP even though another order my sales guy showed me had FWP column as well. I did see another dealership another county over that was doing % under invoice but I had my order done already in PA for a similar deal, at least I get to break it in faster and spend some more time with it instead so I guess that is a plus.
 

Jesus_fan

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If it was ordered through the dealer it is going to be very costly. For my Ceramic coating it will cost me under 100.00 in material and a few hours of polishing with an additional step of jeweling. I do auto detailing as a hobby now and get the Poor Boys Worlds coating that is a simple process. I made a note to self to tell the dealer not to wash the jeep so I can have less work polishing. They also have a ceramic coating for the non painted fenders and bumper that I will be applying as well.
Thanks for the info, I searched for other threads on this and kind of wrote it off after hearing the cost.
 

Jesus_fan

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Anyone order the Cold weather group? My dealer told me he thinks that’s what is holding up my build. He said they were told to strongly suggest against ordering it now because of that.

Order date 7/2

JLU
Hydro Blue
2.0l
Cloth seats
All weather floor mats
Molar black side steps
Adv safety group
Safety Group
Premium soft top
Cold weather group
Convenience group
Alpine Audio
Technology group
I ordered the cold weather group on 7/7. It's currently on a train on it's way to my dealer.
 

AVGeek99

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Ordered mine this past weekend (8/21)

JLU Rubi
3.6L with 6spd manual
Bright White
Body color fender flares
Body color hard top
Dual top group
HD Rock Slider w/step assist
Remote proximity keyless entry (Dealer said it was required, but I wanted it anyway)
Off Road camera
8.4" Radio with Alpine premium audio
LED Lighting group
Safety group
Advanced safety group
Trailer tow & HD Electric group
Cold Weather Group
All Weather Floor mats
Trail Rail system
Cargo tub liner
Stainless door sill guards
Grab handle kit
Gorilla glass
Falken Wildpeak M/Ts

Now the waiting begins. Does anyone see anything that is known to be delayed?
 

Wallbanger

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I got the same response from one of our local Jeep salesmen. First I got no way anyone can (will) sell for that, then I get "they (other dealer) are losing money or gaming the system", then when I showed them the quote and said point blank, I'm buying TODAY, RIGHT NOW, I get no way here, "jump on that other deal right now!"

I go on to explain to them I am NOT special in any way shape or form. Anyone with $1100 can get 6, 7 or 8% below invoice, with zero negotiation or bullshit, in 5 minutes, over email. In fact, I've never even heard my salesmans voice.

What burns my ass is every local dealer I talked with feigned not knowing about Tread Lightly (that I can believe) or FCA control numbers (that I DO NOT believe). I almost wanted to charge for educating them about it.

I have a couple friends who sell and both claim they only make $50-$100 on a new car sale. Not calling them liars, but NO ONE ANYWHERE can (would) sell a 40, 50, 60, $70,000 product for $100. They always fail to talk about the retirement contributions, bonuses, etc. where they can actually make a living selling cars.

What actually upsets me is I REALLY DO want to buy local. I tried so hard to do so, but there's a point where you just say F it.
I used to sell cars back in the late 90's. The fact that the dealership makes "some" money and the salesman only makes $100-$200 or so is true. The salesmen make their money on used cars where they set the price and it is harder for the buyer to compare apples to apples with other dealers because they usually don't have the exact same car with the same options and miles.

When I sold cars, the owner of the dealership told me that a dealership could never survive only selling new cars. The profit is just not there. They make their living with used cars, the service department, body shop, detail department, etc.

I do believe what my buddy said when he didn't know about Tread Lightly. The affiliate site shows how many of those deals each dealership has done. It said the dealer I ordered from has done 1 before mine.
 

Aubie4Pres

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Okay, starting to see real progress, lucky for me. JC told me my order has now moved to shipping and is in-transit to my dealership. We'll see how that goes, but maybe that's good news for anyone else that ordered from Mike at Mall of Georgia. I don't see the window sticker up yet either viewing by the weblink or cryptostickers, but we all know it can be delayed in posting. Praying the rest of you guys get some movement here ASAP.

Update - No sooner did I post the above than I got my window sticker email!


@Aubie4Pres - have you ridden the Georgia Traverse yet? It's on my short list of trails here in the SE to get to. Would be beautiful in the Fall.
I've done sections, but not the full traverse. It's def a great ride with super easy stuff to some actual true off-roading. Either way you spend the majority of the trail in the woods which is great.
 

LuvYella

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I used to sell cars back in the late 90's. The fact that the dealership makes "some" money and the salesman only makes $100-$200 or so is true. The salesmen make their money on used cars where they set the price and it is harder for the buyer to compare apples to apples with other dealers because they usually don't have the exact same car with the same options and miles.

When I sold cars, the owner of the dealership told me that a dealership could never survive only selling new cars. The profit is just not there. They make their living with used cars, the service department, body shop, detail department, etc.

I do believe what my buddy said when he didn't know about Tread Lightly. The affiliate site shows how many of those deals each dealership has done. It said the dealer I ordered from has done 1 before mine.
I'd luv to see that list. Got a link?
 

Granada

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Anyone order the Cold weather group? My dealer told me he thinks that’s what is holding up my build. He said they were told to strongly suggest against ordering it now because of that.

Order date 7/2

JLU
Hydro Blue
2.0l
Cloth seats
All weather floor mats
Molar black side steps
Adv safety group
Safety Group
Premium soft top
Cold weather group
Convenience group
Alpine Audio
Technology group
I did on my 6/18 order. Dealer expects it to ship 9/2. Certainly could have been the thing holding mine up but it was the wife's only requirement.
 

LuvYella

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No, I wasn't saying you didn't get a great deal. I was just pointing out to people that there is a holdback that Jeep pays dealerships pretty much no matter what they sell them for. They are lying if they say they won't make money. Jeeps probably have the highest profit margin of any vehicle sold in this volume. They sell like hotcakes which is why many dealers don't care to negotiate. However, the internet salesman isn't going to sell as many off the lot cars as the on the lot guys. Plus when they special order, I don't think those count against the dealerships allotment so why not sell as many off those as you can?

There is Holdback, Floor Plan Assistance, Advertising Assistance, Sales Bonuses, yada, yada. They get it on all the new vehicles. If they order the unit, all that would be pure profit.

No need to feel sorry for car dealers.

20210826_080646.jpg
 

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