Absolutely for me...I wheel all over and we take family trips and having the warranty covering everything is amazing. If I saved 9K getting a sport I would have spent more than that getting a Dynatrac Dana 44 front axle and regearing to 4.10 or 4.56 and having to buy and install lockers and rock rails etc. also I wanted to have the Apple Carplay...so I got a base model rubicon with the 7 inch touchscreen and premium soft top...its really nice and everything I could ever want...and I can run the 37s off road and not worry about breaking and all my lockers and axles etc. are all covered under warranty for many years I am gladmust be nice to have a rubi. Was it worth the extra bank?