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Not specific to the JL Wrangler, but still good news for the Jeep Wrangler. The Wrangler dominates the SUV segment at SEMA every year, and this year was no different. For the seventh year in a row, the Wrangler has been awarded the award for "Hottest 4x4 SUV"!
Jeep® Wrangler Earns Seventh Consecutive ‘Hottest 4x4-SUV’ SEMA Award, Dodge Charger Takes Inaugural ‘Hottest Sedan’ Honors
November 1, 2016 , Las Vegas - The Mopar brand isn’t alone in choosing the Jeep® Wrangler and Dodge Charger as perfect canvasses for customization. At the Specialty Equipment Market Association (SEMA) Show Awards Breakfast on Tuesday morning, Jeep Wrangler was recognized as “Hottest 4x4-SUV” on the trade show floor for the seventh consecutive year, while Dodge Charger took home inaugural honors as “Hottest Sedan.”
Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global, attended the breakfast to accept the two SEMA Awards. The brand’s booth at SEMA features Mopar-modified Jeep Wrangler and Dodge Charger vehicles among a total of 14 customized Mopar rides and hundreds of Mopar products in the brand’s 15,345-square-foot exhibit.
“The SEMA Show and SEMA members play a critical role in identifying the hottest trends and rides in the vehicle customization industry, which is why winning a SEMA Award represents an important recognition for our company,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “Enthusiasts customize vehicles they love and feel passionate about, and we at Mopar are lucky to have such a great portfolio of vehicles within the FCA umbrella. FCA vehicles are the perfect canvas for our accessories and performance parts.”
Jeep Wrangler is the most Mopar-modified vehicle, with nearly all Wrangler owners customizing their ride with at least one Mopar accessory or part. On average, U.S. customers spent more than $850 in personalizing their Jeep Wrangler vehicle, up from $700 the previous year. For the Dodge Charger, Mopar has nearly 150 accessories and performance parts available to personalize the world’s only four-door muscle car.
Mopar has also established 11 Mopar Custom Shops in four different countries to enable owners to personalize all FCA US vehicles even before they are delivered.
“Jeep is one of the most accessory-friendly vehicles available, having won the SEMA Award as the ‘Hottest 4x4-SUV’ repeatedly,” said SEMA President and CEO Chris Kersting. “Given the vehicle’s versatility as a daily driver and for off-road use, it comes as no surprise that the Jeep remains so popular among the automotive community.
A video showing the concept cars MOPAR brought out to SEMA this year:
Jeep® Wrangler Earns Seventh Consecutive ‘Hottest 4x4-SUV’ SEMA Award, Dodge Charger Takes Inaugural ‘Hottest Sedan’ Honors
- Popular vehicles for Mopar personalization earn pair of awards at 2016 Specialty Equipment Market Association (SEMA) Show in Las Vegas
- Jeep® Wrangler most Mopar-modified vehicle: 98 percent feature one Mopar accessory
- Dodge Charger also a hot choice for customization with nearly 150 Mopar parts and accessories available
- Mopar SEMA exhibit features modified Jeep Wrangler and Dodge Charger among 14 total Mopar-customized rides, hundreds of Mopar products
November 1, 2016 , Las Vegas - The Mopar brand isn’t alone in choosing the Jeep® Wrangler and Dodge Charger as perfect canvasses for customization. At the Specialty Equipment Market Association (SEMA) Show Awards Breakfast on Tuesday morning, Jeep Wrangler was recognized as “Hottest 4x4-SUV” on the trade show floor for the seventh consecutive year, while Dodge Charger took home inaugural honors as “Hottest Sedan.”
Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global, attended the breakfast to accept the two SEMA Awards. The brand’s booth at SEMA features Mopar-modified Jeep Wrangler and Dodge Charger vehicles among a total of 14 customized Mopar rides and hundreds of Mopar products in the brand’s 15,345-square-foot exhibit.
“The SEMA Show and SEMA members play a critical role in identifying the hottest trends and rides in the vehicle customization industry, which is why winning a SEMA Award represents an important recognition for our company,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “Enthusiasts customize vehicles they love and feel passionate about, and we at Mopar are lucky to have such a great portfolio of vehicles within the FCA umbrella. FCA vehicles are the perfect canvas for our accessories and performance parts.”
Jeep Wrangler is the most Mopar-modified vehicle, with nearly all Wrangler owners customizing their ride with at least one Mopar accessory or part. On average, U.S. customers spent more than $850 in personalizing their Jeep Wrangler vehicle, up from $700 the previous year. For the Dodge Charger, Mopar has nearly 150 accessories and performance parts available to personalize the world’s only four-door muscle car.
Mopar has also established 11 Mopar Custom Shops in four different countries to enable owners to personalize all FCA US vehicles even before they are delivered.
“Jeep is one of the most accessory-friendly vehicles available, having won the SEMA Award as the ‘Hottest 4x4-SUV’ repeatedly,” said SEMA President and CEO Chris Kersting. “Given the vehicle’s versatility as a daily driver and for off-road use, it comes as no surprise that the Jeep remains so popular among the automotive community.
A video showing the concept cars MOPAR brought out to SEMA this year:
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