I agree. I understand that "the point of business is to make money" but at this point the greed is becoming blatant. They are putting it right in our faces.I think the JL has become a huge mess and the price increases 3 times in a year along with the dest. charge going up is a sign FCA only cares about profit margins. The people that defend these "not-so-subtle" increases say it's simply "supply and demand". I know we are all excited about a new wrangler after 11 years of the JK, but damn...I've owned almost every model wrangler (I bought a fully loaded rubi in 2007 for under 30k OTD), and this time around I'm let down with the greed. I'm still going to buy my 2019, and I also expect another hike for that as well. I'm going for the heritage, I don't care I'm being ripped off.
When features that have already been on other Jeeps in the lineup suddenly appear on Wrangler for double the money, that's blatant and unnecessary.