Jeep Wrangler is #1 Most Price Marked Up Vehicle (Over MSRP)

[Ron93YJ]

And to think you can order one for 5% below invoice. Pretty crazy numbers.

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[Chocolate Thunder]

The fact that included in those stats are the reservation holders who are paying MSRP.

Most of Fords sales last year went to fulfilling reservation holders orders. The very fact that they are at 20% above MSRP when the majority have been sold to reservation holders at MSRP should show that the average price of a Bronco on a dealer lot is insane.

I see. I didn’t understand that reservation holder sales at MSRP from last year are part of the February-March sales data from this year. Thanks.

 

[Strommen95]

I wonder how many of these are "custom Jeeps" with dealer add-ons like a lift, tires, etc rolled into the price.

 

[JABCAT]

The problem with these iseecars reports is that they don't provide the actual data they used to make these claims. They don't say how many of each vehicle was reviewed, what listings they used, etc. They could've found 3 Wranglers listed over MSRP for all we know. For example, they list the Corvette on this list. Virtually no dealer has a new Corvette as retail stock to list for sale, so what "new" Corvette listings are they using for their analysis?

 

[BenDiem]

Interesting, considering all I ever read is that the 2-door Wrangler has a lower resale value than the 4-door, lol.

I could care less about resale, inasmuch that I’m a 2-door Wrangler guy; however, I still find the info amusing.

BTW, I’ve never personally had a problem/issue (poor resale value) trading in or selling any one of my 2-door Wranglers - for the record.

Cheers all/B

 

[Bulletbill]

I see. I didn’t understand that reservation holder sales at MSRP from last year are part of the February-March sales data from this year. Thanks.

All good, most of 21’s orders were pushed to 2022. For instance I was a first day res holder and my order was pushed to a 2022 and is only now being built.

 

[Blanco802]

Very interesting. Thanks for sharing. Surprised more EV vehicles aren't listed.

 

[Rustynail11]

Actually a little surprised by this. I just bought my JLU at the beginning of the month and found most dealers (in Texas anyways) selling at MSRP. There were a few that wanted to add market adjustment but most were at MSRP. I was able to get mine for a little under but not much.

Shocked to not see Toyota Tundra on here. Have a friend looking at the new 22 model and every dealer has a min $10K market adjustment, some more

 

[DavidArmen]

Must all those Jeep owners not on this forum.

Seriously. Everyone here buys way below MSRP, so I’m very surprised to see this, unless this is something that just happened in the last month or two.

 

[Deleted member 59498]

Must be that Nitro Air stuff they sell..

 

[Nitehawk92]

In December I paid 9.3% below MSRP...

And just this last week I put an offer (that was accepted) on a condo that was several thousand under listing... but most in the area are going for several thousand over... total bidding war.

Even in times like these, deals can be found.

If you walk into a dealership and try to by one off the lot, you will not get a dealer below invoice, and maybe not below MSRP. But you can place a factory order at any dealership..

 

[#4Jeep 1st Wrangler]

Was at the dealership yesterday getting both of my batteries replaced under warranty. Attached is attached to EVERY window......

 

[JABCAT]

If you walk into a dealership and try to by one off the lot, you will not get a dealer below invoice…

Unless you have an affiliate pricing control number.

And actually, I’m starting to see dealers in my area with discounts of $1,000-$2,500 on some Wranglers.

 

[GO_RV]

I bought my 2022 on February 17, dealer stock
I did not pay over MRSP.
As a matter of fact I thanked Criswell Jeep for not having a market adjustment.

 

[blnewt]

Well Duh, of course they can get the most for the 2 dr Wranglers, cuz they're THE BEST!!!

(unless of cource you absolutely need the extra room that the 4dr provides)

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