Jeep Wrangler February 2019 Sales Figure

JAY

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The Jeep Wrangler snapped its 3 straight months of record sales, but still hit 15k units sold in February 2019.


Jeep-Wrangler-Sales-February-2019-Chart.jpg





FCA US Reports 2019 February Sales

  • Ram brand reports record February as sales rise 24 percent.
  • Jeep® Cherokee sets February record
  • All new heavy-duty Ram begins to arrive in dealer showrooms
March 1, 2019 , Auburn Hills, Mich. - FCA US LLC reported today that the Jeep® Cherokee set an all-time February sales record, despite another month of bitter weather across key selling regions for the brand. The Ram brand scored another record month as well, on the back of award-winning products in the hot light-duty and heavy-duty markets.

Following 11 straight months of year-over-year sales increases, the company's overall U.S. February sales retreated 2 percent to 162,036 vehicles in a soft market, compared with sales of 165,903 vehicles in February 2018. The Jeep brand is returning to a more "normal" sales cadence after benefiting from both the new and old Wrangler coming off the production lines this time last year.

"The overall industry is starting off slower due in part to weather, the U.S. government shutdown, and concern over tax refunds,” U.S. Head of Sales Reid Bigland said. “We still see a strong, stable economy and anticipate any lost winter sales will be made up in the spring. For us, the Ram brand was the standout in February, and Jeep Cherokee set a February record as well."

See the attached table for the breakdown of brand and nameplate sales.

Method of Determining FCA US LLC’s Monthly Sales. FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows:
  • Sales to retail customers by dealers in the U.S. are derived from the New Vehicle Delivery Report (“NVDR”) system and are determined as the sum of (A) all sales recorded by dealers during the month net of all unwound transactions recorded to the end of that month (whether the original sale was recorded in the current month or any prior month); plus (B) all sales of vehicles during that month attributable to past unwinds that had previously been reversed in determining monthly sales (in the current or prior months).
  • Fleet sales are recorded upon the shipment of the vehicle by FCA US to the customer or end user.
  • Other retail sales are recorded either (A) when the sale is recorded in the NVDR system (for sales by dealers in Puerto Rico and limited sales made through distributors that submit NVDRs in the same manner as for sales by U.S. dealers) or (B) upon receipt of a similar delivery notification (for vehicles for which NVDRs are not entered such as vehicles for FCA employees).





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COSJL

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Wrangler sales held up better than I expected, given the bad weather and the fact that Feb 2018 included JK sales.
 

RobNY

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Wrangler sales held up better than I expected, given the bad weather and the fact that Feb 2018 included JK sales.
Yea and a shorter month. If there were 30 days in February, you could add 1,000 units more to that figure.
 

Rockreid

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Someone please prepare the coffin for the Chrysler brand.
 

MrJeepNut

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Someone please prepare the coffin for the Chrysler brand.
The final Pacifica that rolls off the line can double as a suitable coffin. You could probably even fit a Fiat 500 inside of it, and bury both brands at the same time. :facepalm:
 

stylindylan

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This sales stat puts in perspective how fortunate that I feel to be a Jeep owner especially a JL. The US population is near 330 million and there's 55,000 of us JL owners that have somehow managed to own our "dream" vehicle. We've either dropped down 40-50K of net cash, dipped into the 401k, leased, have a $700 monthly payment or used whatever other means at our disposal. A reminder that all things considered be thankful that you're in a situation that you can enjoy life esp. the Jeep life. :jk:
 

Litfuse

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The final Pacifica that rolls off the line can double as a suitable coffin. You could probably even fit a Fiat 500 inside of it, and bury both brands at the same time. :facepalm:
I am interested in a new Fiat 124 Abarth and emailed the dealer twice. No response. Not a good business model.
 

misanthrope

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This sales stat puts in perspective how fortunate that I feel to be a Jeep owner especially a JL. The US population is near 330 million and there's 55,000 of us JL owners that have somehow managed to own our "dream" vehicle. We've either dropped down 40-50K of net cash, dipped into the 401k, leased, have a $700 monthly payment or used whatever other means at our disposal. A reminder that all things considered be thankful that you're in a situation that you can enjoy life esp. the Jeep life. :jk:
You know, of course, that Jeep has sold nearly a quarter of a million JL Wranglers since they were launched, right? I think the 55k number you arrived at is just combining Jan/Feb numbers from this year and last.;)
 

misanthrope

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IT SAYS THEY SOLD 70 GLADIATORS!!!!
Plus 10 last month! They're flying out the doors...but, seriously, these are probably pre-paid orders for customizing companies and independent testers.
 

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