Agreed and well put. Any survey can be skewed in order to match polled criteria. I was still shocked at how low Subaru rated in this survey. I used to sell vehicles and always perceived Subaru as being a quality buy. Still do, actually.So I usually lurk in the shadows, but figured I would speak up about JD Power and Associates. First, JDP&A collects information. Then companies pay JDP&A to organize the information to make the company come ahead. So companies are not buying surveys....but they kinda are.
Example time: Think Subaru paying JDP&A for a best initial quality of a wagon with standard AWD, roof rails, and starts under $30k....kinda survey.....and shocker shocker, the Outback wins. To start off with, only a hand full of companies actually make a wagon so there goes 70% of the vehicles a buyer would actually be comparing the Outback to. And of those 3/10 vehicles (I'm just throwing out numbers) how many have standard roof rails AND start under $30k? And finally how many of those wagons that have rails and start under $30k have awd.....? That pretty much leaves the Outback. So Subaru did not pay for the survey, they just paid on how you look at the survey.
Now I am a huge fan of Jeeps and not knocking them, and a 2door JL Willys soft top will be in my future.....but these awards are absolute BS and shouldn't be taken with a gain of salt but rather the whole salt shaker.