The Motor Trend Car-Truck-SUV-Person, of the Year magazine is on the shelves. I was in my CVS store and happened on it. Pretty cool. I bought my JL a couple weeks ago without even knowing. The Jeep Unlimited was what I wanted/needed for my retirement birdhunting. There were no other considerations. But it was down to the JKUR vs the JLUR. Once I saw the new features, it was JL.