aldo98229
Well-Known Member
- First Name
- Aldo
- Joined
- Nov 16, 2019
- Threads
- 86
- Messages
- 11,021
- Reaction score
- 27,694
- Location
- Bellingham, WA
- Vehicle(s)
- 2023 Jeep Gladiator, 2018 Fiat 124 Spider
- Occupation
- Market Research
- Vehicle Showcase
- 3
Luxury brands justify their price premium primarily through brand prestige, and the superior delivery in five areas:
Jeep has been elevating its level of craftsmanship, especially in its interiors.
Jeep performance is only "superior" off-road; on-road is on par with --or even below-- other brands.
As good as Uconnect is, Jeep trails the industry in the adoption of new technologies and innovation, and is at the very bottom in customer service. These weaknesses stick out like sore thumbs.
My educated guess is that Jeep is benefiting from the current fad on the market for off-roading and overlanding vehicles. Once the fad dies off, both Jeep sales and prices will find their equilibrium.
- ...Craftsmanship
- ...Design
- ...Performance
- ...Technology and innovation
- ...Customer service
Jeep has been elevating its level of craftsmanship, especially in its interiors.
Jeep performance is only "superior" off-road; on-road is on par with --or even below-- other brands.
As good as Uconnect is, Jeep trails the industry in the adoption of new technologies and innovation, and is at the very bottom in customer service. These weaknesses stick out like sore thumbs.
My educated guess is that Jeep is benefiting from the current fad on the market for off-roading and overlanding vehicles. Once the fad dies off, both Jeep sales and prices will find their equilibrium.
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