Aonar
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Merrell and Jeep® Brand Release Special-edition Hiking Boot, Collaboration to Preview at NAIAS
The limited-run Merrell Moab 3 Mid x Jeep brand boot will be available for purchase on Mon., Oct. 16, 2023, in eight countries in both men's and women's sizes. To sign up for launch notifications, visit merrell.com/jeep. The boot is offered in three colorways, touting popular Jeep brand colors Sarge Green, Sting Grey and Hydro Blue.
The Jeep brand team will preview the boot at the North American International Auto Show (NAIAS) at the Huntington Place in Detroit from Sept. 13 through Sept. 24, 2023. NAIAS is considered one of the most influential automotive events in the world, fitting for the two Michigan brands to debut the collaboration.
"Adventure meets adventure with the Merrell Moab 3 Mid x Jeep collab, and we're thrilled to work with an iconic partner like the Jeep brand whose legacy has so much alignment to our own history on the trail," said Merrell Senior Director of Brand Marketing Lindsey Lindemulder. "The Jeep brand has a loyal fan base similar to Merrell, and these boots have on- and off-road capability for you to navigate any journey with confidence."
"Moab, Utah, is the Jeep brand's preeminent playground, and it's only fitting we honor it with the landmark designs featured in the Merrell Moab 3 Mid x Jeep," said Kim Adams House, head of licensing & merchandising – all brands, Stellantis. "The craftsmanship you expect, know and love in our vehicles is matched in this trail-rated boot."
Merrell incorporated key design details as an ode to hidden Easter eggs commonly found in Jeep 4x4s. Special features include:
The collaboration will be offered in the U.S., Canada, Taiwan, China, Japan, Peru, Panama and Colombia while supplies last. It will also be available in select DICK’S Sporting Goods, Public Lands and Atmosphere stores.
For more information on Merrell, please visit merrell.com. For more information on Jeep, please visit jeep.com.
- The outdoor footwear brand also announced a Jeep® Wrangler giveaway to kick off the collaboration
The limited-run Merrell Moab 3 Mid x Jeep brand boot will be available for purchase on Mon., Oct. 16, 2023, in eight countries in both men's and women's sizes. To sign up for launch notifications, visit merrell.com/jeep. The boot is offered in three colorways, touting popular Jeep brand colors Sarge Green, Sting Grey and Hydro Blue.
The Jeep brand team will preview the boot at the North American International Auto Show (NAIAS) at the Huntington Place in Detroit from Sept. 13 through Sept. 24, 2023. NAIAS is considered one of the most influential automotive events in the world, fitting for the two Michigan brands to debut the collaboration.
"Adventure meets adventure with the Merrell Moab 3 Mid x Jeep collab, and we're thrilled to work with an iconic partner like the Jeep brand whose legacy has so much alignment to our own history on the trail," said Merrell Senior Director of Brand Marketing Lindsey Lindemulder. "The Jeep brand has a loyal fan base similar to Merrell, and these boots have on- and off-road capability for you to navigate any journey with confidence."
"Moab, Utah, is the Jeep brand's preeminent playground, and it's only fitting we honor it with the landmark designs featured in the Merrell Moab 3 Mid x Jeep," said Kim Adams House, head of licensing & merchandising – all brands, Stellantis. "The craftsmanship you expect, know and love in our vehicles is matched in this trail-rated boot."
Merrell incorporated key design details as an ode to hidden Easter eggs commonly found in Jeep 4x4s. Special features include:
- Custom-molded Rubicon badging, representing the most capable Wrangler for the world's best-selling hiking boot
- Red "tow" lace hooks, representing the red tow hooks on the front of the Wrangler Rubicon
- Metal lace hardware, representing the hatches on the Jeep 4x4 hood
- Monochromatic color scheme that mimics iconic Jeep 4x4 exterior colors
- Upper mesh that was chosen to resemble the hexagon pattern on the Wrangler grille
- Larger heel webbing hook, representing the seat belts
- Jeep brand's iconic seven-slot grille embossed in backstay
- Unique footbed inserts that feature a topographical map of Hell's Revenge, a popular off-road trail in Moab, Utah
The collaboration will be offered in the U.S., Canada, Taiwan, China, Japan, Peru, Panama and Colombia while supplies last. It will also be available in select DICK’S Sporting Goods, Public Lands and Atmosphere stores.
For more information on Merrell, please visit merrell.com. For more information on Jeep, please visit jeep.com.
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