- Banned
- #46
Well, I'm sure the 4 door Chargers outsell the 2 door Challengers by a HUGE margin. Doesn't mean they should stop making them. Same for the Impala vs the Camaro. A 2 door JT might replace some 4 door JT sales, but your customers would be infinitely happier. That's what brings back business.4-door vehicles outsell their 2-door counterparts 9-to-1. This is the pattern in sales mix whenever there’s been a 4-door and 2-door offered side-by-side, like it was for Honda Civic and Accord. Honda has since killed both 2-door versions.
Wrangler sales are gradually approaching those proportions. When JK first appeared, 4-door sales were 50-50 with 2-door. By the time JK came to the end of its cycle, sales were 25% 2-door/75% 4-door. And the trend has accelerated with JL. Last time I checked, 2-door accounted for less than 15% of total JL sales.
Consumer demand is the biggest driver for these sales patterns. 4-doors simply offer a lot more functionality to the vast majority of buyers.
In Wrangler’s case, FCA’s decisions play a role in driving 2-door sales lower. It hasn’t offered 2-door in several versions —i.e., Moab, North, Recon, Sahara, Sahara Altitude, High Altitude, 4Xe and 392. Despite all the 1941 Easter eggs, FCA continues to treat 2-door like the step child. For instance, you cannot get a tan soft top on most 2-door versions, while you still can in 4-doors. To make matters worse, FCA’s pricing policies place 2-door at a disadvantage; making Wrangler so expensive prompts many buyers to “step up” to the 4-door.
FCA is motivated by greed; it doesn’t give a shit; all it wants is to charge the most money for each sale. But these decisions are pushing sales of 2-door even lower.
PS - Bronco 2-door will sell well during the first 2 years. But I’d be surprised if Ford continues to offer it after its first redesign.
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