These posts are old for me so I will be short. I never owned a wrangler or any off road vehicle. This is my first wrangler and I have had it for 10 months. I love it, I can say it is the funniest vehicle I have ever owned, and I love driving it.
The difference for me was looks, the bronco looks like a sloppy turd, at least make it look mean. Second it's a Ford and in recent years I have not been impressed with Ford quality or service ( horrible without going into detail)
Second, it will never have the jeeps heritage, history or character.
I don't care who likes them, buys one or whatever. That's what makes the world go around, but not for me.