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tshaw2009

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There have been some prominent voices in the Jeep community that seem to think the 2-Door is breathing its last death rattles due to 2-Door sales making up an abysmal amount of overall sales. I hope it is not the case but here is just one of the videos that I watched. 2023 or 2024 may just be your chance to get one and then watch the resale value go through the roof.

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grimmjeeper

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Talk is cheap, especially on the internet.

Wake me when something actually happens.
 

multicam

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Over the last decade jeep has sold an average of roughly 196k Wranglers each year. If 10% of those were 2-door sales that’s still 19,600 jeeps a year. It’s probably worth it to jeep’s overall brand image, public relations and perception, and competition with Ford to keep it going. Remember, back in the TJ days they were selling less than 100k jeeps a year (somewhere in the 60-80k range). So while they were selling four times as many 2-doors back then, they were selling zero four door jeeps… the four-door now subsidizes the 2-door and allows Jeep to maintain the image of the 2-door and feature it in advertisements and the public’s perception.

8E13E592-FB48-4AF5-ADBE-2AC7152BD9CF.jpeg
 

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UM_Ftown

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That would make me an instant Bronco owner...
I’d be curious the Wrangler 2-door to 4-door split vs the Bronco. Wonder if it’s mostly the same? Like both are around 70% 4-door? I have no idea.
 

aldo98229

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I’d be curious the Wrangler 2-door to 4-door split vs the Bronco. Wonder if it’s mostly the same? Like both are around 70% 4-door? I have no idea.
It’s difficult to tell at this point.

The fact that Bronco is brand new in itself attracts an inordinate number of 2-door buyers. Once those buyers get their fix sales of 2-door Broncos will settle down.

The normal distribution should be 10% 2-door, 90% 4-door. That’s how it breaks out for models that offer both body styles, including pickup trucks.
 

AFD

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the four-door now subsidizes the 2-door and allows Jeep to maintain the image of the 2-door and feature it in advertisements and the public’s perception.
Or maybe they'll do something stupid like they did with the 2-door Sahara and nix it entirely from the US market, while still continuing to produce it for export to other countries?

Honestly don't recall seeing any recent advertising featuring the 2-door in recent years, and there certainly wasn't any featured in their most recent 20th Anniversary Rubicon ad or at the 20A reveal (other than the solitary 10A Edition).

I really hope I'm wrong, but I just don't see them keeping it around for much longer, short of making a 2-door J6 pickup or something on the same JLU/JMU chassis.
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