twisty
Well-Known Member
- First Name
- bob
- Joined
- Jul 22, 2018
- Threads
- 9
- Messages
- 1,083
- Reaction score
- 811
- Location
- Fountain Hills, Arizona
- Vehicle(s)
- 2018 JL Rubicon White
Basically a translation of what I said for the politically correct.Bob: We can both agree that FCA remains true to the core purchaser of the rig and isn't likely to incorporate a "flower holder" (said void of editorial, I speak simply of what the market wants) into the JL as a standard feature, like what was seen in the VW Beetle. But that said, you can bet FCA did considerable market research about what features to offer both as standard and upgrade.
FCA walks a fine line as it incorporates features into a rig originally focused on just off road capability, and not lose that tradition, while it steps into today's market of features. Ironically, many of the Easter eggs you refer to had intention on showcasing that tradition to its core no less than other markets might find them cutsy.
The reality is as FCA seeks to position the Wrangler in part as a vehicle that SUV buyers (e.g. Ford Explorer) might consider, it's forced to provide some of the features found in these rigs to do so, all while remaining reasonably price competitive while throwing considerable portions of that price into off road capabilities the competition doesn't have. It's a fine line to walk.
Additionally, the classic buyer often faces his own need to sell the purchase to his (dare I say more sensible) better half, who remembers that greater priority exists in taking their kids places, than "Moab." So indirectly, some of the sale needs to be to her as well through creature comforts that marketing focus groups with women reveal.
Speaking of which, we need look no further than here for evidence that the vastly male dominated replies to this post
https://www.jlwranglerforums.com/fo...e-jl-u-had-but-doesnt.2325/page-8#post-408826
suggest us guys wanting the bells in whistles no less, if not more, from power to A/C seats. So your not alone in willingness to accept, dare I say embrace those features.
For that reason, and my belief that both genders buy things they want, not crap, I'm hesitate to call it any gender's crap -- although I do appreciate where you were coming from. If my wife referred to some accessory I bought for my rig as "guy crap" I would be more apt to agree than be offended.
With the exception of, "better half" -- a myth perpetrated buy males playing dumb in order to get what they want, a trait they may have learned from females. And I am not hesitant in calling any genders stuff crap. lol
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