I just ordered a 2dr Rubicon. It was around that $54k mark before discounts. It’s 2dr manual with dual door package and most of the other options.When I got my 2019 2 door, sticker was just over $50k. If I ordered a 2 door today, sticker would be about $54k. I 392 sticker would be $78k. While I'd like to have a 392, I can't justify the roughly $25k difference myself. As @tjeeper said, I think I would still want aftermarket upgrades (axels, lift, tires) for off road use, although a lot of buyers may not need them if they never plan on going off road. I can't blame someone for using their own money to buy one. But one reason why I got a Wrangler was because it could still be fun to drive with a base engine. If I want something thats fast/quick, I'll get a sports car.