I think there is a market, albeit small, for those who like the Sahara trim. Personally, I would not get one but some people prefer the options on the drive train and maybe some of the other features such as the body colored fenders. Obviously people like the Sahara trim or they would stop making it. Regardless, Jeep gives you some options from the factory and with aftermarket builds so there is a great deal of flexibility. I have a 2008 stock JKU and a modded 2019 JLU and like both of them, but Jeep gives you a lot of choices which is the point...the Sahara appeals to some which is fine!