I hear Jeep is going to offer in 2020 the “5,000 mile package.” For $1,995, you get a chipped windshield, a punctured radiator and chips on your door hinges. Pony up an additional $500 and you get a cracked windshield.
I know a lot of that is humor, but I never understood the whole Jeep logic of "it's a Wrangler it's okay if it's scratched up". With as much as these things cost I don't want mine scratched up if I can fix it. I had an old S10 that I used to run through mud holes, and through brush, and didn't think twice about a scratch. Of course that truck only cost me about $1000. The JL on the other hand cost a lot more than that, so why not repair a scratch if you can? Just because it's a Wrangler doesn't mean you can't keep it as nice as possible.
Donie, the Scratch X linked by Paul works really well. It's basically just polishing compound so any brand will do, but I've had good luck with Meguiars products.
Polish it with compound. Then polish and buff it with wax. As long as it's not to the metal, you can make it a lot better. If it's to the metal, you'll need to use touch up to fill the void, then polish it.