Definitely more difficult.
The deals are still available, but only on custom orders. That's usually the case. Getting a below invoice price on lot vehicles is much more difficult but still doable.
But just celebrate getting below invoice and celebrate those who don't, because they are the ones enabling you to buy your vehicle at this cost. I only got 4% below invoice. After dealer fees, comparing it to the window sticker I just got, I'll be paying 12% under MSRP (before tax credit, because it's a 4xe)