I don’t give a hoot why FCA did it. Personally, I don’t have time to play with my Jeep the way it deserves, nor the funds to build it out, so I wanted the best I could afford in stock config. The Recon comes in lower priced than a similarly appointed Rubicon plus a little panache. I loaded it and will be happy for the foreseeable future. I hear the Recons are getting snapped up at dealer lots. If that’s not proof this is a good model what is? I’m not sure if there was a bunch of haterade on this thread or a little jelly but I was surprised when glancing at the last few pages. For those that are looking to buy a new Rubicon, I think you should ignore most of the negativity on this thread and take a good look at what the Recon offers and the price point. All buyers on this forum have reported very happy with it.