Funny dealer response when trying to get a matched deal

[Scott2.0]

I emailed a local dealer trying to get close to the 8.25% below invoice offer I received from one on the other side of the country and here is his response:

I looked over what you sent me and to be very blunt and honest, someone had to have made a mistake. There is no way to buy an Jeep for $4,400 below invoice, I think the person quoting the number took the 8.25% off the invoice instead of the MSRP. Usually being 4% below invoice is the max anyone is willing to go, so check with them and be sure they have not made a mistake because when they catch it at time of delivery it will surely cost you more then.

I get that lower volume dealers can't compete, but to be adamant that a mistake was made or that they're fudging something is BS. It's interesting (and frustrating) how out of touch some of these dealers are with their competition.

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[Steveo]

 

[Scott2.0]

^HAHAHAHAA!!!

 

[shutamouth]

I emailed a local dealer trying to get close to the 8.25% below invoice offer I received from one on the other side of the country and here is his response:

I looked over what you sent me and to be very blunt and honest, someone had to have made a mistake. There is no way to buy an Jeep for $4,400 below invoice, I think the person quoting the number took the 8.25% off the invoice instead of the MSRP. Usually being 4% below invoice is the max anyone is willing to go, so check with them and be sure they have not made a mistake because when they catch it at time of delivery it will surely cost you more then.

I get that lower volume dealers can't compete, but to be adamant that a mistake was made or that they're fudging something is BS. It's interesting (and frustrating) how out of touch some of these dealers are with their competition.

"If I took anything less than invoice I'd be losing money on the deal."

 

[rustyshakelford]

"If I took anything less than invoice I'd be losing money on the deal."

We had a dealer tell me he’s doing he a favor selling it at msrp and If he did the tread lightly discount id owe him one

Brett

 

[nerubi]

What dealer gave you 8.25% below invoice? Think I'll give them a try.

 

[Scott2.0]

What dealer gave you 8.25% below invoice? Think I'll give them a try.

Ourisman

 

[multicam]

Damn... all this talk of 8% under invoice makes me re-think the deal I made which comes out to around 4.8% below invoice.

Does anyone think it would be easier to get close to 8% on a more expensive jeep? I mean, taking 8% off invoice on a $55k MSRP JLUR probably would leave a dealer making more money than if they took 8% off a $42k MSRP JLR. I feel like the cheaper the jeep, the less off invoice you’ll be able to get.

Anyone think I should try to renegotiate? Problem is, I’m really not willing to walk away at this point (not gonna find the jeep I want in stock anywhere) and in mid/late March I was happy with the deal I made.

 

[Arterius2]

In Canada you’d be happy to get invoice.

 

[Scott2.0]

The nature of a percentage means it’s the same relative amount off. The Jeep I’m looking at stickers at $54k. I wouldn’t accept 4.8% below invoice when other people are getting better deals, but that’s just me.

 

[multicam]

The nature of a percentage means it’s the same relative amount off.

I know. But as the MSRP gets smaller, the amount of money they’re making gets smaller too.

I don’t know, maybe I’m just trying to rationalize why all of a sudden these great deals are popping up.

The Jeep I’m looking at stickers at $54k. I wouldn’t accept 4.8% below invoice when other people are getting better deals, but that’s just me.

Right, but if you ordered your jeep tomorrow agreeing on 8% below invoice, made a deposit, then waited a month or 5 weeks, only to see people getting 10-11% below invoice right before you took delivery, what would you do? Walk away, wait another month?

 

[Scott2.0]

I know. But as the MSRP gets smaller, the amount of money they’re making gets smaller too.

I don’t know, maybe I’m just trying to rationalize why all of a sudden these great deals are popping up.



Right, but if you ordered your jeep tomorrow agreeing on 8% below invoice, made a deposit, then waited a month or 5 weeks, only to see people getting 10-11% below invoice right before you took delivery, what would you do? Walk away, wait another month?

This is purely speculative, but I don’t think those going 8+% below invoice are making any money on the individual units, regardless of price. I suspect they’re going after FCA bonuses for volume.

For a 2% delta I probably would leave it alone. As we look paying over an extra grand, then it may be time to renegotiate.

 

[millerjl]

That’s why I tend to not read these threads. Bought 2 JL’s from the dealer I have been buying jeeps from for 10 years. Got a fair deal for California, didn’t have to travel out of state and the dealer takes care of me for any issues. Could I have gotten a % or 2 more elsewhere, probably but you have to make the deal you are comfortable with that gets you what you want. Enjoy the Jeep, that’s the important part.

 

[RJE2]

I'm all for supporting the local dealer but they pretty much laughed at me about buying a Wrangler below invoice.
I'm in MA and even went to one of the supposed lower cost dealers that were willing to deal and got frustrated with the run around.
I saw a post from Criswell Jeep in MD for 7% below invoice and another 1% for tread lightly. sent them an email and they got back to me the same day. I sent in my deposit for an order on 3/24 and my jeep should be there by this weekend.
I'll save thousands of dollars and get to take a mini vacation in DC with the family.
Overall a great deal.

 

[WXman]

I agree. If you buy a Wrangler at below MSRP around here you've really done something miraculous.

I keep seeing these dealers offering 5% or more below invoice, but I will believe it when I see the signed paperwork after the buyer leaves with the Jeep. Lots of dealers will tell you anything to get you in the door. That's the #1 rule of sales...get the customers' hands on the product and then they'll be hooked.

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