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First promo video for the new Scout: "America's Next Shot"

bjm00se

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This is what happens when you sit down to create a promotional video the morning after watching a production of the musical "Hamilton" the night before.
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jimim

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As a marketing professional (albeit not a video person), I kind of hate this video.

It's very cookie-cutter "promoting an American-made product", without a single actual product shot.

Also, the overall narrative/messaging platform doesn't really work. "If America had only one shot to do something memorable..." ... it would be a new version of a pickup that hasn't been made in 40 years? And you'll produce a 2.5min video talking about it without actually showing it? Does it even exist? You couldn't throw in some heavily shadowed, veiled bumper/fender shots (since we're going cookie-cutter)?

I am 100% here for something bringing good quality jobs to the U.S., and I'm not even against EVs in the slightest, but a video like that smells heavily of vaporware and underwhelming realities.
Vaporware is the perfect word here. I don’t know anything and I was thinking the same thing.
 

BeachPirate

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That may be the worse car introduction video ever made. What the hell is that guy talking about. It’s a car not a social experiment. Now I don’t want to buy one, and before I did.
 

jaymz

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Very uninspiring to say the least.

Jeep Wrangler JL First promo video for the new Scout: "America's Next Shot" Scout_Press_Side_Image01
 

four low

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I watched the YouTube "commercial" for this ; a 2 Door EV, as promised, a real treat.
Now, lets see what Practicality actually brings.
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