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Field of Dreams and Wrangler Design

Gee-pah

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First Name
Andy
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Nov 19, 2019
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Location
SanFrancisco
Vehicle(s)
JL Wrangler
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I was thinking, in the well regarded movie Field of Dreams, a common theme was the idea of "build it and they will come."

In that case "built it" was a baseball field inside what was previously a corn field, and "they" were the players and fans.

Sometimes I contrast this with "build it poorly and they will come." In this latter case the "built it poorly" part is some aspects of Wrangler design, including often inferior and highest priced MOPAR accessories, and the "they" is the aftermarket with higher quality and value alternatives.

This is not necessarily a stab at design engineers, or some truly well built components, but the give and take that goes on at meetings between engineers, who would love to implement expensive and robust systems, and bean counters who force them to "built it less expensively."

Neither is right or wrong. High end components are paid for in part by consumers, some of whom would rather the "vanilla" implementation either because it's fine for them, or adequate enough to drive the vehicle home new from dealer with, to get upgraded with an assortment of gear sitting in boxes in the garage, awaiting the vehicle's arrival, like a crib awaits a newborn baby.
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