aldo98229
Well-Known Member
- First Name
- Aldo
- Joined
- Nov 16, 2019
- Threads
- 86
- Messages
- 11,021
- Reaction score
- 27,694
- Location
- Bellingham, WA
- Vehicle(s)
- 2023 Jeep Gladiator, 2018 Fiat 124 Spider
- Occupation
- Market Research
- Vehicle Showcase
- 3
The 7” and 8.4” screens are there to create instant visual “differentiation.” The hope is that, regardless of specific features, most consumers will want the larger screen, prompting us to pay much more for it. Their intent is precisely that the additional price for the option is way more than the added cost to manufacture, increasing their profits.I don't even know why the 7" unit exists. You're manufacturing an entirely different line of electronics just to shave off less than an inch of screen? How much do you want to bet the production cost between the 7" and 8.4" units are probably negligible?
This kind of stuff pisses me off about automakers.
The new Ram pickup offers this optional ginormous center screen. It is a very expensive option, yet it doesn’t offer any significant additional features over the regular dial and knobs, besides looking “cool.” But it is a sales success. Many buyers are willing to pay a ton more money to get the “cool look” of the giant screen. In fact, it probably costs FCA less to produce the large screen since it doesn’t need to install real buttons and knobs. Add to that, that actual dials and knobs are less likely to break than an electronic screen.
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