Fair Price? 2020 Rubicon Recon

[jeme]

So I have been screwing around trying to buy a Jeep for a month, dealer sold a White Rubicon Recon out from under me, found another and the best I can do is get 4% below invoice. $60,615 MSRP, purchase price $54,630 - that is about 4% below invoice ($57,009). I have an affiliate number I am using and that is included. This is the right color and I love the Recon edition, I just don’t think 4% below invoice is a fair deal? Am I being unreasonable? Thoughts? Appreciate this community. Thanks!

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[WAOLIFE]

So I have been screwing around trying to buy a Jeep for a month, dealer sold a White Rubicon Recon out from under me, found another and the best I can do is get 4% below invoice. $60,615 MSRP, purchase price $54,630 - that is about 4% below invoice ($57,009). I have an affiliate number I am using and that is included. This is the right color and I love the Recon edition, I just don’t think 4% below invoice is a fair deal? Am I being unreasonable? Thoughts? Appreciate this community. Thanks!

If they are selling out from under you then that should be your answer.
Markets are driven by supply and demand.

 

[jeme]

Well that was one vehicle that we did not agree on a price for and that I had no deposit on so some of that is my responsibility.

 

[Tacoman03]

So I have been screwing around trying to buy a Jeep for a month, dealer sold a White Rubicon Recon out from under me, found another and the best I can do is get 4% below invoice. $60,615 MSRP, purchase price $54,630 - that is about 4% below invoice ($57,009). I have an affiliate number I am using and that is included. This is the right color and I love the Recon edition, I just don’t think 4% below invoice is a fair deal? Am I being unreasonable? Thoughts? Appreciate this community. Thanks!

As in demand in my area as the Recons are(2 dealers both sold all 7 they each had within 7 days), I say it's not a bad deal. Plus, i hear once this round of Recons are sold, they are done with that edition until 2022...I snagged mine literally right off the truck from a 3rd dealer and got about the same price deal...

 

[jeme]

As in demand in my area as the Recons are(2 dealers both sold all 7 they each had within 7 days), I say it's not a bad deal. Plus, i hear once this round of Recons are sold, they are done with that edition until 2022...I snagged mine literally right off the truck from a 3rd dealer and got about the same price deal...

Great feedback - thank you! I appreciate that! Makes me feel a little better about 4% below invoice. Thanks!

 

[DanW]

My dealership is high volume and always has Wranglers. Except for now. They have no new Wranglers and haven´t had them for some time. They have a couple Gladiators, and that is it. I think 4% below invoice is a great deal right now. I´d bet some dealerships are selling at sticker.

 

[jeme]

My dealership is high volume and always has Wranglers. Except for now. They have no new Wranglers and haven´t had them for some time. They have a couple Gladiators, and that is it. I think 4% below invoice is a great deal right now. I´d bet some dealerships are selling at sticker.

Awesome - thanks Don - greatly appreciate that feedback. That makes me more comfortable.

 

[702SaharaJL]

If you feel like cruising to Vegas. My dealership hooked me up, and they have Recons. 3 of them. I got my JLUR for discounted from $52k down to $44k.

You just gotta beat them over the head until the deal becomes a mini..Then the salesman will move mountains to get his $100 off the deal. Worked for me!

 

[jeme]

If you feel like cruising to Vegas. My dealership hooked me up, and they have Recons. 3 of them. I got my JLUR for discounted from $52k down to $44k.

You just gotta beat them over the head until the deal becomes a mini..Then the salesman will move mountains to get his $100 off the deal. Worked for me!

Excellent deal you have there, not sure if that is MSRP - but great deal - 15% off! Fantastic job - almost worth driving to Vegas compared to 4% off!

 

[Tacoman03]

If you feel like cruising to Vegas. My dealership hooked me up, and they have Recons. 3 of them. I got my JLUR for discounted from $52k down to $44k.

You just gotta beat them over the head until the deal becomes a mini..Then the salesman will move mountains to get his $100 off the deal. Worked for me!

Was your deal on a Recon????? or Non Recon Rubicon??

 

[702SaharaJL]

Excellent deal you have there, not sure if that is MSRP - but great deal - 15% off! Fantastic job - almost worth driving to Vegas compared to 4% off!

This is what they have on the website. https://www.lasvegasdodge.com/search/new?make=Jeep&model=Wrangler+Unlimited&trim=Rubicon+Recon

hope that's ok I posted it.

 

[702SaharaJL]

Was your deal on a Recon????? or Non Recon Rubicon??

Just a basic Rubicon with decent options.. LED, Aux, Proximity, and Safety..

didn't want leather or color matched anything..the desert is rough out here!

 

[Vtechfi]

This is what they have on the website. https://www.lasvegasdodge.com/search/new?make=Jeep&model=Wrangler+Unlimited&trim=Rubicon+Recon

hope that's ok I posted it.

Was $52,000 the MSRP? Or was that the price advertised on the website? Looking for a JLUR for my wife and we will be in Vegas this month!

 

[jeme]

Just a basic Rubicon with decent options.. LED, Aux, Proximity, and Safety..

didn't want leather or color matched anything..the desert is rough out here!

Very competitive prices out there in Vegas. As I said I am looking at $60,615 MSRP and purchase price of $54,630 about $5985 off, so not as competitive as out there. I offered them less with a deposit check and they said no - not sure what else I could have done.

 

[702SaharaJL]

Was $52,000 the MSRP? Or was that the price advertised on the website? Looking for a JLUR for my wife and we will be in Vegas this month!

yeah, that was the MSRP, they originally had it discounted to 46,108, which I was kind of cool with TBH. I was trading in a my Mojito! Sahara. They gave me 34,500 for the trade. I played the whole, "let me go talk to my wife.." bit (wife was WAY down with whatever, she's awesome). As I was about to "leave" dude hit me with, "take it now for 44,108." I was like "where's that f-n bell??" lol..

Salesman told me I was in mini territory because of the $6k discount originally, so he said lets sell the cheapest Rubi in the country..And I was a very HAPPY buyer. Every time I get un that Jeep, I love it more.

So to answer your question, the price they had advertised was around $46K, and that's probably what they had on their website.

Took my buddy there a month later and he bought a JTR with a 2" mopar lift, Pro Comp wheels, and 37" MT Bajas....for $60. Just at what MSRP was. That was a fun day too..We brought our "salesman whooping stick" that day!

All in all, they're a great dealer, and they want to make a deal when you're there..so make sure you bring that stick!

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