Maybe you paid too much?
This is it exactly. 100%. If you’re not getting around 7% under invoice (hopefully much better on a Rubicon or Sahara) when you purchase your new Wrangler, then all of the erosion of resale value comes straight out of your pocket, since you didn’t save enough when you bought it brand new.The problem with dealers giving heavy discounts on Wranglers like they are on the JL (look around and everyone is claiming 10-12% off sticker), is that it drives resale of the entire model line way, way down. Can't sell a used vehicle too close to what a new one is being sold for. It's going to take a couple of years for the real resale to shake itself out but first year depreciation is always the worst.
Very insightful. So, you're currently with Porsche? I've heard that when purchasing a 911 the base stripper models hold their resale value the best since the options don't hold value very well. As in you can easily put 30K worth of options on a base 110K Carrera, but at the time of resale what you spent on those options will have mostly evaporated. I'm wondering if the same holds true here where someone with a stripped JLU they picked up for 28K MSRP can resell a year later within a few grand of what they paid vs someone who put 25K in options on that 28K vehicle?You know, I have been in car sales for almost 20 years. Been with Porsche over 10, I know what I'm talking about. It's almost comical to read some of the comments here... I have learned over the years, most people (not all) exaggerate the discount they received and inflate what they got on trade value. If any of you are claiming to have sold your several-year-old Jeep for more than you paid (without a ton of mods), I encourage you to post your purchase order on here. Show us...I bet you cant. I'm going to use an arbitrary example here... If a client comes in and tells me they paid $40k out the door for their trade in, and now KBB shows $37k and that's what they want. When we look at the details of the purchase order, funny things occur... MSRP on the trade may be $37k. The dealer may add several thousand dollar wheels, tires, bumpers, winch etc. and they list it for $50k. The buyer comes along and buys it for $43k and says they got $7,000 off,,, (not really 7k off as in the add-ons have additional margine)Then they perhaps put $8k down to lower the payments (somehow, they always forget they put money down or had a paid off trade in) so they were out the door for $40k. Not to mention, every client that comes in expects "excellent" value for their car based on KBB. Even KBB says "only 3% of cars" qualify for "excellent". Clients come in with over mileage, smoked in, dented, abused, 3 accident carfax reports asking for excellent trade in. When the dealer can't possibly pay that, people then go on the forums to talk about how "Stealerships" didn't treat them right or whatever. It's seriously amazing. Please be real with us. I am an honest sales guy and that's why I have been successful for years and a high-end dealer.
Trade values will vary greatly from dealer to dealer. It really depends on the salesperson and the manager on what they will offer, or if they will be fair or try to take advantage. Prices vary by region also, many, many factors. There is also a BIG difference in trade in versus private party.
My point here is, comparing trade values from different regions, with different models, with obviously different dealers, isn't comparable and fairly useless. Everyone situation is different and unfortunately, the forums are not the place where you will receive honest answers about money and deals.
Edit: Not sure if this writing comes across arrogant or hateful, it is not my intention one bit. It was more of educational writing stating the numbers people post generally arent accurate.