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Jeep® Brand Celebrates 75th Anniversary With Commemorative Wrangler 75th Salute Concept Vehicle
AUBURN HILLS, Mich., July 15, 2016 /PRNewswire/ --
Since 1941, the Jeep® name has symbolized a unique family of go-anywhere, do-anything vehicles – first developed for military use, and after 1945, continually adapted for a wide variety of civilian applications. The Jeep brand is celebrating its 75th anniversary in 2016, and to mark the occasion, a commemorative one-of-a-kind Wrangler 75th Salute concept vehicle is being created today as a tribute to the brand's legendary history and military heritage.
"We are creating this unique Jeep Wrangler 75th Salute concept vehicle in celebration of the brand's legendary history, and to demonstrate that 75 years later, today's iconic Jeep Wrangler is instantly recognizable and clearly connected to the original Willys MB," said Mike Manley, Head of Jeep Brand – FCA Global. "Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since."
The "function over form" of the original Jeep military service vehicles is evident in this unique concept vehicle. The Wrangler 75th Salute concept – a modern interpretation of the Willys MB – is based on a 2-door Wrangler Sport, and highlights rugged functionality with heritage design cues including the absence of B-pillars and doors. The exterior features an olive-drab color scheme that was first seen on military vehicles 75 years ago and is present throughout the Wrangler 75th Salute concept.
Features including 16-inch steel wheels wrapped in 32-inch military non-directional tires, hood latches, a rear-mounted spare tire, steel front and rear bumpers with tow hooks, and low back canvas seats all echo the original military Jeep vehicles. Other features include custom wood hood blocks and side mirrors as well as bronze commemorative fender badges.
The Jeep Wrangler 75th Salute concept vehicle was built on the same assembly line that has produced the Wrangler in Toledo, Ohio, for decades, and is powered by a 3.6-liter Pentastar V-6 engine and mated to a six-speed manual transmission.
- Unique commemorative Wrangler 75th Salute concept celebrates the Jeep® brand's history and legendary military heritage
- Wrangler 75th Salute concept showcases rugged functionality highlighted with heritage design cues first seen on original Jeep military vehicles
- Built on the 75th Anniversary of July 15, 1941: the date Willys-Overland Motor Co. was awarded the U.S. government contract to build the first Willys MB
- New Jeep Wrangler 75th Salute concept built on the same assembly line in Toledo, Ohio, that has produced Wrangler for decades
- Based on a Wrangler Sport model, powered by a 3.6-liter Pentastar V-6 engine and mated to a six-speed manual transmission
Since 1941, the Jeep® name has symbolized a unique family of go-anywhere, do-anything vehicles – first developed for military use, and after 1945, continually adapted for a wide variety of civilian applications. The Jeep brand is celebrating its 75th anniversary in 2016, and to mark the occasion, a commemorative one-of-a-kind Wrangler 75th Salute concept vehicle is being created today as a tribute to the brand's legendary history and military heritage.
"We are creating this unique Jeep Wrangler 75th Salute concept vehicle in celebration of the brand's legendary history, and to demonstrate that 75 years later, today's iconic Jeep Wrangler is instantly recognizable and clearly connected to the original Willys MB," said Mike Manley, Head of Jeep Brand – FCA Global. "Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since."
The "function over form" of the original Jeep military service vehicles is evident in this unique concept vehicle. The Wrangler 75th Salute concept – a modern interpretation of the Willys MB – is based on a 2-door Wrangler Sport, and highlights rugged functionality with heritage design cues including the absence of B-pillars and doors. The exterior features an olive-drab color scheme that was first seen on military vehicles 75 years ago and is present throughout the Wrangler 75th Salute concept.
Features including 16-inch steel wheels wrapped in 32-inch military non-directional tires, hood latches, a rear-mounted spare tire, steel front and rear bumpers with tow hooks, and low back canvas seats all echo the original military Jeep vehicles. Other features include custom wood hood blocks and side mirrors as well as bronze commemorative fender badges.
The Jeep Wrangler 75th Salute concept vehicle was built on the same assembly line that has produced the Wrangler in Toledo, Ohio, for decades, and is powered by a 3.6-liter Pentastar V-6 engine and mated to a six-speed manual transmission.
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