Damn good looking rig. Well done.For tires:
If you plan on doing a lot of road tripping or lengthy commutes, you really can't go wrong with the 315/70/17 c rated BFG all terrain. It's a super lightweight tire for it's size, that measures in really close to a BFG 35x12.5 in actuality. I put a lot of road and trail miles on a set of these and was really pleased.
If you want to go a bit more aggressive, I hear great things about anything from Nitto.
I went with the method 701's and couldn't be happier. I've been really impressed with the bead grip performance at lower pressures.
But for wheels, aesthetics is a big factor. Look around at some of the build journals here on the forum and you'll find something that clicks.
also- based on the fender info you were kind enough to share yesterday- it looks like any wheel with a zero offset will work great with 35's, rubicon flares, and sport/sahara width axels.
Good luck and be sure to post once you've made a choice!
BFG AT's on Stock wheels w/ spacers
MT's on Method 701's