txj2go
Well-Known Member
A reasonable dealer will negotiate a competitive price and then they won't try to make up a lot of profit on add-on stuff, including financing. I got quotes for a Wrangler Unlimited Sport that included around $450 in fees. At this point I wouldn't even ask what the fees are for. Real or imaginary they can be part of the dealer's profit and I don't mind that they make a profit, as long as the total deal is reasonable. In our state we pay 6.25% sales tax so that was also added on. If you read enough reviews on dealers you find plenty that add on lots of other questionable fees to pump up their profit. In the old days it was "undercoating", "floormats", "upholstery protection" and "paint protection" that dealers used to increase profits. I don't know what the things are these days that they are trying to sell.Sounds like $50K or less would be a good deal depending on if that's everything or they try to take on a few thousand.
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