I think seat comfort boils down to personal preference. At 5'10 / 180 pounds I find the Jeep seats more comfortable. But can see people of different weights and sizes preferring one over the other.I sat in one not long ago and I don't find the Bronco seats as being that much better than Jeeps nor the amount of room in the front seating area. Also, the bolstering seemed much less and I wouldn't like that on a trail. But it wasn't for that long, about 5 minutes to look around. I just wasn't that impressed.