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Brand Report Card - Ouch!

aldo98229

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Meanwhile, JD Power published its Vehicle Dependability Study, which measures vehicle quality after three years of ownership:
  • Jeep and Ram are right below industry average and BMW; above the likes of Honda, Porsche, Acura, Subaru, Mercedes Benz, Ford and Audi.
  • Three-year-old vehicles means Ford doesn’t yet include Bronco and its litany of problems.
  • Buick is usually in the top five, year after year, with Chevrolet right behind.
  • Honda/Acura have been disappointing for several years now.
  • Land Rover is always dead last, doesn’t matter what year or which study. Tesla doesn’t look good, either.
Jeep Wrangler JL Brand Report Card - Ouch! 1676804272092
 

Traveller128

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I never owned a Subaru. I just can’t get past how incredibly ugly they are.

Subaru’s head designer must be an anime artist. Either that, or Subarus are designed for blind people.

2023 Subaru Abomination Edition

Jeep Wrangler JL Brand Report Card - Ouch! 1676804272092
Yeah, the Outback has gotten a little off the rails in the last couple years, but it's a direction that a certain group of folks has pushed the crossover/offroad activity market towards.

Ours is a bit more subdued.

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Chopperace

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For years I have asked tow truck drivers what brands they tow the most. It’s alway the European cars first BMW, Audi and Mercedes. The least is always Toyota and Honda.
 

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aldo98229

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For years I have asked tow truck drivers what brands they tow the most. It’s alway the European cars first BMW, Audi and Mercedes. The least is always Toyota and Honda.
Honda has fallen a lot in recent years.
 

2nd 392

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Honda has fallen a lot in recent years.
Tow truck drivers numbers were vastly skewed by the several times I got a ride home for my PU and Honda’s tow bar to retrieve the POS ! 😖 In ~3 years ownership
 

Jiggs1960

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my guess is, some bow-tie wearing, bean counter created this list that would rather drive a KIA on a paved road than a Jeep on a trail...............
 

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I'm a stock guy but Jeeps who change radically and have their ow
Most fun? 630HP is a good time too. Just different kinds of fun.

Jeep Wrangler JL Brand Report Card - Ouch! 04758389-B79D-4923-9400-6E2829BD13A5
I have a two seat convertable but I'm starting to worry I'm twenty years older than I should be driving it. ✌
 

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sentience

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Meanwhile, at Ford…

Stop delivery hold in place for certain Explorers, F-150s, Mustangs, and Broncos built between 11/22-1/23 for a loose bolt in transmission. Could result in vehicle not shift in park, despite visual indication of park.

Jeep Wrangler JL Brand Report Card - Ouch! 1676919516858
 

aldo98229

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Fiat fell off the rankings. Still, this is one of the most fun cars I’ve ever owned!
Jeep Wrangler JL Brand Report Card - Ouch! 1676919952138

Jeep Wrangler JL Brand Report Card - Ouch! 1676919974388
 

Robby Robot

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Via autoblog.com
https://www.autoblog.com/2023/02/16/consumer-reports-2023-brand-report-card/

I don't put that much value in these surveys/reviews/scorecards, but still....ouch for the brand.
Well, research is my primary business so I see good news and bad news when I look at this survey which, incidentally, has pretty consistently ranked Jeep (Wrangler specifically) near the bottom every time.

The bad news first. These surveys are pretty accurate (McKinsey has done them and I think Gallup too) and represent a general lack of reliability and confidence in brand among Jeep (Wrangler) owners.

The good news? It's one of the few brands that sees reliability/satisfaction in an almost COMPLETE inverse relationship. Meaning that no matter how the brand performs, satisfaction is always high. Another notable brand (product) with this relationship is the Chevrolet Corvette. No matter how poorly the reliability numbers for Corvette may be, it won't really drive demand, which is usually not the case. Same with Wranglers. People who really want that product will overlook reliability. Something they may not do with other purchases.

So I learned a long time that current resale value is a better KPI for measuring the demand for my used Wranglers. As usual, just my opinion. But unlike all the other things I'll comment on, this is an area in which I have a little more experience.
 

aldo98229

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Meanwhile, at Ford…

Stop delivery hold in place for certain Explorers, F-150s, Mustangs, and Broncos built between 11/22-1/23 for a loose bolt in transmission. Could result in vehicle not shift in park, despite visual indication of park.

1676919516858.jpeg
My brother and sister-in-law test drove a Ford Bronco Sport a couple weeks ago. The dealer had ten on the lot, but was only allowed to let them drive two; the other eight had a Do Not Sell order. The dealer said Bronco Sport production has been offline for three months due to an ongoing recall, and production is not expected to resume for two more months...

:facepalm:
 

Flybaby

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Jeep rates low due to the the fact that FCA/Stellantis doesn't support their dealer network well. Most complaints you see here have more to do with the quality, or lack thereof, of service. The build quality is more in the average category in my opinion.

Secondly, a certain degree of dissatisfaction has to do with how some Wranglers are used, the damage that occurs from that and then finding out that warranty doesn't cover abuse. Combine that with a lower age demographic, who tend to be harder on vehicles, and it's not hard to see why Jeep consistently rates low.

Generally, a vehicle is only as good as it gets treated. My theory is that part of the reason brands like Toyota and Honda are rated higher is due to the type of practical people who buy them new. Yes, there are better and worse built vehicles, but the gap isn't as wide as these reports would make it out to be. Generally, vehicles built by UAW workers, with parts sourced from all of the same subcontractors, are all about the same inital quality. Where the difference comes to play is how well the vehicle and it's components were engineered in the first place, and where the bean counters came in to cut costs/maximize profits.

And on that particular list, BMW and Mini being at 1 and 3, takes all the legitimacy out of it.
Could not agree with you more. I owned a Honda Accord once. It was a rust bucket and I baby my cars. Neighbor owned a BMW and it was always in the shop for something wrong. He sold it after the first year and said he would never by another. Most of my cars I have gotten over 200k on them. Currently I still have an 04 SRT$ in mint condition with over 130k on it; a Jeep Liberty with over 211k, and a JL with over 50k on it. If you were to look at and drive them, you would agree they are in great shape and still running fine. Most people do not run cars the way I do, but they do not put the care into them that is required unless they own one of the foreign brands that will not honor the warrant unless you do std. maintenance thru the dealer. That does not always work out well either. I could write a book on the subject of quality on cars. Suffice it to say, most all cars today have components the come from the same suppliers. Quality is usually better the more you pay. And, most people that pay more usually take better care of their cars.
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