I wanted cloth seats since I have two large dogs and they love the space in the rear of my JLU Sport S with the Smittybilt rear cover. My wife and I take them out with us all the time.For the money I saved on my Sport S with just options of the 2.0 turbo w/ auto, dual top, and tow pkg, I couldn’t be happier. I went with the Sport S because I wanted power doors, windows and my wife needed an auto and tow pkg was a must for me as I tow a small 14’ boat (which the 2.0 is fantastic!).
I DD mine 35 miles each way to work and love it. Top down, smooth ride (for a Jeep) ride, and 20+ mpg... way more than I expected.
If you don’t intend to take it seriously wheeling, why pay the extra $$$ for a Rubi? Maybe for looks, bragging rights, resale... but do you need it? Do you have the $ to spend on a Rubi? If so, great, do it. I don’t think you’d regret it.
The Rubis are way more capable than you’d think and they do come with that “awe” factor. But do you need all that and want to pay for it?
I am currently upgrading my stock sound system 5” non alpine as the base system in the Sis lacking so maybe consider the alpine upgrade if you like quality sound, especially with the top down.
If you are fine with cloth seats, basic sound system, not many creature comforts, the Sport S should do fine.
I didn't want to spend $12k plus when I wasn't planning on doing any serious off roading. I have gone offroading on what I thought was a decent trail but my buddy told me it was a beginner trail lol.
I would get the JLU Sport S, get the options you want. My wife just wanted the Electric windows and the 7" uconnect with the rear backup camera. We would have liked the safety package and also the cold weather group but couldn't find a good deal with those added.
I upgraded the wheels and put on 35s. Added the rubicon lift, I also recommend added a spacer lift since you will rub the fenders when offroading. Did a few suspension upgrades and now I am planning on changing out the sound system. I put a few thousand into it and it is great, I have no complaints and I don't really mind that I didn't get a Rubicon. I am actually surprised at how smooth the ride is with the new wheels and 35" tires.