I've had three sets of different brands in my personal JLUR.
I started with the old tried and true from my JK days, the Mopar versions. However, I did not like how they needed to have a drain plug installed through the carpet to lay flat. Its been a long time since I forded 30" water and had to worry about water coming up through the drain plug, nonetheless I didn't like how they fit, which was a big disappointment since I liked the red Jeep lettering. Also, I did not like the two-piece setup with the rear floor mats.
Then I purchased a set of Husky Liners and frankly didn't like how they looked (just a personal preference) nor how they fit on the drivers side. In fact, after complaining to Husky about the fit, they sent me a brand new set of fronts, which I never opened and ultimately sold, because I had moved on to set #3.
Set #3 and the keepers so far for me (its been nine months) had been the WeatherTech floor mats. They are sturdy, fit well, and look nice.