Well, they are known for extensive R&D but we don't know the price on this yet.The liberal use of "Ram Air" and marketing jargon without any data probably keeps most people skeptical. Also, I wonder why they bothered with a Helmholz chamber. Seems like added R&D and PPU will make this intake cost a premium
I agree that the Ram Air marketing is silly without a scoop. But if it delivers performance, I don't care what they call it.